Blog

Boost Easter Sales with Smart Strategies

Are you ready for the Easter sales rush? 38% of businesses run sales during the Easter break, making it a prime opportunity to boost revenue. Easter is a time for family, with many people taking ti...

Unlock the Future of Retail with Shopify POS

If you run a Shopify website but haven't explored Shopify POS, now is the time to take your business to the next level. Shopify POS seamlessly unifies your online and physical retail operations, of...

Using an Agency vs In-House for Paid Media, SEO, and Email Marketing Services

When it comes to managing digital marketing efforts - whether it’s paid media, SEO, or email subscription campaigns - business owners are often faced with the choice of either handling it in-house ...

Shopify Geolocation App Shutdown: What Merchants Need to Know

Shopify Discontinues Geolocation App: What’s Next? As of 1 February 2025, Shopify has stopped new installations of its Geolocation App, and by 24 March 2025, the app will be completely removed from...

Transforming Contractor Management with Digital Portal Solutions

In today's competitive contracting landscape, the difference between successful companies and those struggling to maintain market share often comes down to operational efficiency and contractor rel...

How to Automate List Cleaning in Klaviyo & Save Money

On February 18, 2025, Klaviyo rolled out a major billing update that has left a lot of brands scratching their heads. Instead of charging based on how many emails you send, Klaviyo now bases your b...

Market Trends: eCommerce Slow Start to the Year and the Shift to Experiential Spending

eCommerce Slow Start to the Year Despite the usual post-holiday rebound, the eCommerce sector has yet to see a significant uptick in sales. Typically, February marks a period of renewed growth, but...

Beyond Omni-channel: Creating a truly unified shopping experience

Imagine this: You’re planning a weekend camping trip and realise you need a new tent. You find the perfect one online, but it’s sold out. The nearest store might have it, but there’s no way to chec...

Expanding into International Markets: A Strategic Approach

Expanding your business across borders can be a game-changing move, but selecting the right markets requires careful evaluation. Not all markets are created equal, and success hinges on both market...

How to Use SEO for Social Media: A Guide to Boost Your Online Presence

In 2025, social SEO will play a pivotal role in how brands reach and engage with their audiences. With platforms like Instagram and TikTok increasingly being used as search engines, brands will nee...