Blog
How to Automate List Cleaning in Klaviyo & Save Money
On February 18, 2025, Klaviyo rolled out a major billing update that has left a lot of brands scratching their heads. Instead of charging based on how many emails you send, Klaviyo now bases your b...
Read moreMarket Trends: eCommerce Slow Start to the Year and the Shift to Experiential Spending
eCommerce Slow Start to the Year Despite the usual post-holiday rebound, the eCommerce sector has yet to see a significant uptick in sales. Typically, February marks a period of renewed growth, but...
Read moreBeyond Omni-channel: Creating a truly unified shopping experience
Imagine this: You’re planning a weekend camping trip and realise you need a new tent. You find the perfect one online, but it’s sold out. The nearest store might have it, but there’s no way to chec...
Read moreExpanding into International Markets: A Strategic Approach
Expanding your business across borders can be a game-changing move, but selecting the right markets requires careful evaluation. Not all markets are created equal, and success hinges on both market...
Read moreHow to Use SEO for Social Media: A Guide to Boost Your Online Presence
In 2025, social SEO will play a pivotal role in how brands reach and engage with their audiences. With platforms like Instagram and TikTok increasingly being used as search engines, brands will nee...
Read moreWhat Our Technology Partners Predict for the Future of eCommerce in 2025
2025 is shaping to be a big year in eCommerce and retail in general, a mixture of challenges with cost of living and AI becoming a more natural part of our retail experience. These challenges also ...
Read moreHow AI is Revolutionising Google Ads and Advertising Strategy
Artificial Intelligence (AI) and machine learning have quietly powered many of the world's largest advertising platforms for years. These technologies have operated "under the hood," optimising cam...
Read moreAdapting to Meta’s 2025 Updates: Privacy Laws and Marketing Strategies
Meta have released new updates that have been rolling out this month and to be enforced by the end of January 2025. The update is due to privacy laws coming into effect specifically for industries...
Read moreAre you fully leveraging your physical store locations in your eCommerce SEO strategy? If not, you might be missing out on a golden opportunity. Free local listings through Google Merchant Center N...
Read moreThe Power of Meta Ad Reels: Creating Impactful Short-Form Video Ads
Short-form video ads are transforming the advertising landscape, and Meta Ad Reels are leading the charge. These immersive, full-screen video ads are designed for mobile-first audiences who crave e...
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