Blog

The 95:5 Rule: Why Most Brands Lose Customers Before They Even Start Shopping

Most brands put all their energy into the here and now: the next campaign, the next discount, the next sale. But the reality is that most of your customers aren’t even ready to buy today. As our ar...

Consumer Behaviour in the Lead-Up to Black Friday / Cyber Monday (BFCM)

As BFCM edges closer, shoppers shift into research mode, deals start flying earlier, and the path to purchase sprawls across search, social, marketplaces, email, and stores. Here’s what recent data...

Don’t Just Hit “Send All”: Smarter Segmentation for Q4

As Q4 ramps up, inboxes get louder. Every brand is fighting for attention, and the temptation is strong: load up your biggest promotion, hit send all, and hope for record revenue. But here’s the re...

Supporting Positive Change for Marine Life

At 30acres, we’re proud to be a 1% for the Planet partner, supporting organisations driving real environmental impact. One of these is Positive Change for Marine Life (PCFML), a local not-for-profi...

30Acres is Officially B Corp Certified, Here’s What That Really Means

At 30Acres, we’ve always believed in building more than just eCommerce solutions. We’re here to create a business that’s thoughtful, responsible, and driven by values. Today, we’re proud to share t...

Why Your Business Needs an Optimised Google Business Profile in Australia

When someone searches for your business or services online, there’s a good chance their first stop isn’t your website, it’s your Google Business Profile (GBP), previously known as Google My Busines...

From Pop-Up to Powerhouse

How smart Sign-Up Forms Drive Flows, Segmentation & Growth Beyond Q4. Too often treated as a one-time discount pop-up, they’re actually a powerful tool for driving long-term engagement and grow...

Accessibility Isn’t Optional: Why It Belongs in Every Shopify Store Strategy

As Shopify developers, designers, and strategists, we spend a lot of time thinking about how people interact with online stores - what they notice, what they don’t, and what gets in the way. One th...

Smarter Stores Start with Shopify Magic

If you’ve spent any time in the Shopify admin lately, you’ve probably noticed something new - AI-generated descriptions, suggested subject lines, automated replies, even blog post starters. Shopify...

Your Essential Guide: Measuring & Improving Brand Awareness for True Brand Health

Brand awareness isn’t just a marketing buzzword, it’s the foundation of long-term brand success. When people recognise, recall, and trust your brand, everything from website traffic to conversion r...