"Without data, you’re just another person with an opinion."
Web Analytics & GA4 Consultation
How Analytics Empowers your Growth
Our Web Analytics and GA4 Consultation service empowers businesses with actionable insights through effective data collection and analysis. With Google Analytics 4 (GA4) setups, goal tracking, custom dashboards, and the use of third-party tools to collect heatmaps and user recording videos, we transform analytics data into understandable insights to help you make informed, data-driven decisions that support growth.
– W. Edwards Deming
The process
1.
GA4 Audit: We start with a comprehensive audit of your GA4 setup to ensure accurate data collection and tracking. This includes identifying any configuration errors, assessing tracking coverage, and verifying existing goals or conversions.
2.
Goal Setup: Together, we define key performance indicators (KPIs) for your business and set up goals in GA4 that align with your objectives. This includes configuring events, conversions, and user interactions critical to measuring success.
3.
Web Analytics Tools Setup: collecting heatmaps,user recording and user behavior data will help us to understand how users interact with your website.
4.
Data Studio Dashboard Creation: We design a custom Data Studio dashboard that surfaces the metrics most important to you. This dashboard provides a real-time overview of performance and simplifies data interpretation for your team.
5.
Custom Reports: We create tailored reports based on your specific needs, focusing on the metrics and insights that directly impact your business outcomes.
6.
Ongoing Consultation: Analytics is an ongoing journey, and we understand that extracting meaningful data from GA4 is not always straightforward. Our team provides continuous support to help you navigate GA4 and take actionable steps to optimise your digital strategy.
What to expect
Data-Driven Decisions
Our GA4 setup and reporting ensure that you have reliable data to inform key business decisions and optimise digital strategies.
Enhanced Goal Tracking
With a well-configured GA4 and customised goal tracking, you gain clarity on what drives user engagement and conversions, aligning with your business KPIs.
Simplified Insights with Dashboards
Data Studio dashboards make complex analytics digestible, allowing you to monitor key metrics effortlessly and share insights across your team.
Insights with Microsoft Clarity
By using tools like Microsoft Clarity, we can provide visual insights such as heatmaps and session recordings, allowing you to see firsthand how users interact with your site and identify areas for improvement.
Ongoing Support and Adaptation
Analytics needs evolve, and our continuous support means you’re always adapting your tracking and insights to meet changing business needs.