“Stopping advertising to save money is like stopping your watch to save time.”
Paid Media
Drive results with targeted Paid Media
At 30Acres, our Paid Media services are crafted to make the most of your advertising budget, strategically targeting your audience across platforms such as Google, Meta, TikTok, Pinterest, and Bing. As a Shopify focused agency, we specialise in creating full-funnel strategies tailored to Shopify merchants, helping you reach customers at every stage of their buyer’s journey—building brand awareness, driving engagement, and converting leads into loyal customers.
Our team provides strategic guidance on audience targeting, messaging, and placement, while collaborating closely with your team on creative direction to ensure all assets resonate with your brand’s unique identity. Through precise budget allocation, meticulous management, and transparent reporting, we help you harness paid media for maximum results and ongoing growth.
- Henry Ford
The process
1.
Audit: We begin by conducting an in-depth review of your current paid media efforts, ensuring that tracking is set up correctly, identifying what's working, and pinpointing areas of improvement.
2.
Strategy Development: Based on your business goals and budget, we create a tailored paid media strategy. This includes audience targeting, channel recommendations, and budget allocation to ensure efficient spend.
3.
Efficient Budget Allocation: We strategically allocate your ad spend to maximise your return. Our real-time monitoring ensures that your budget is constantly optimised to deliver the best performance across all campaigns.
4.
Execution & Management: Once the strategy is approved, we manage the day-to-day campaign execution across platforms, monitoring performance and making adjustments to optimise for key metrics such as CPA, ROAS, and CAC.
5.
Optimisation & Reporting: We continually test new strategies and optimise campaigns based on insights. We provide a live custom dashboard where you can track your key metrics in real-time and conduct monthly reporting meetings to review performance and plan future actions.
What to expect
Amplifying Brand Reach
Paid media indeed allows you to reach audiences who may not find the brand through organic channels alone. This is one of its primary advantages for both new and established brands.
Target the Right Audience
Platforms like Google, Meta, and TikTok offer sophisticated targeting and data-driven algorithms such as Performance Max and Advantage+. These tools enable us to reach precise audiences based on interests, behaviour, demographics, and purchase intent, ensuring that your ads are seen by the people most likely to engage with your brand.
Drive High-Quality Traffic
By reaching customers actively searching for products and services like yours, we drive high-quality, interested visitors to your site. This targeted traffic boosts conversion potential, making each stage of the customer journey more efficient and yielding a higher return on investment.
Maximise Revenue Potential
A well-structured full-funnel strategy ensures that customers are nurtured at every stage of the buyer’s journey, resulting in more conversions and higher revenue.
Real-Time Insights and Reporting
Our live dashboards provide transparency and allow for quick adjustments based on performance, so you're always informed and in control of your campaigns.
Meet our Paid Media stars
dave — paid media specialist
Dave will make you pay for it. Paid Media that is. Loves to joke about amplification, but they’re only funny if everyone gets them.
Likes: mountain biking, family adventures, craft beer
Dislikes: city life, aging time perception
dawn — e-commerce growth strategist
Meet Dawn, her passion for delivering exceptional results drives her to create tailored solutions that enhance customer experiences and boost engagement. Outside of work, Dawn loves spending time at the beach, volunteering at her local dog shelter and working in her cafe business.
Likes: Dogs, coffee, a warm fireplace in the winter
Dislikes: Humid hot days, candy floss
Frontier Pets | Recharge Subscription
Driving retention and reducing churn with a seamless subscription experience using Recharge.
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Learn more about our other services
Audits & Consultation
At 30Acres, our Audits and Consultancy service provides a tailored review of your current setup, whether it’s SEO, UX/UI, paid media, or other key areas. We take a deep dive into your digital presence to uncover opportunities for improvement, offering actionable insights to enhance performance and drive growth. Think of it as a fresh perspective on what’s working, what’s not, and where we can make impactful changes to help you reach your business goals.
Email Marketing
Reach your audience, drive conversions, and build lasting relationships.
Our email marketing services help you craft compelling campaigns that resonate with your subscribers. From newsletter to automated workflows, we'll optimise your strategy to achieve maximum results.
Automations
Identify and implement the technologies that allow you to save time and money.
Automate how you handle emails, reviews, loyalty schemes and customer service - let the tech grow revenue and administrate on your behalf.
Migrations
If you want to move beyond the limitations of your current platform, we can make the switch happen. At 30Acres, we specialise in seamless migrations to Shopify from platforms like Magento, BigCommerce, WooCommerce, Neto, and custom-built stores. Shopify’s user-friendly tools, integrated marketing features, scalability, and extensive app ecosystem allow businesses to innovate and grow faster. Whether you’re reducing developer reliance, expanding globally, or simplifying management, our expert team ensures a smooth transition so you can focus on what matters most—growing your business.
Shopify Custom Solutions
We build custom experiences for ambitious brands. Whether it’s D2C (Direct-to-Consumer), B2C (Business to Consumer) or even D2B2C (Direct-to-Business-to-Consumer), we have the expertise to create bold and innovative solutions.
Take your e-commerce site to the next level with advanced functionality and tailor-made features built specifically for your business. Our Shopify Custom Solutions team develops everything from unique integrations and data syncs to bespoke features that expand your store’s capabilities beyond out-of-the-box Shopify setups and functionality. Perfect for businesses looking to solve complex challenges, streamline workflows, and create standout user experiences.
SEO
Increase your online discoverability when customers search through sites like Google, Yahoo and Bing. E-commerce success depends on people being able to find you and SEO insights can really help to inform your content and guide your marketing strategy.
CRO
We step into your users' shoes to understand many of the common mistakes and unseen barriers in your customer journey, to turn browsers into buyers.
AM & PM Management
Our Account and Project Managers ensure your projects are effectively planned, executed, and delivered with precision. Acting as your strategic advisors, they oversee every stage of the project lifecycle, keeping all stakeholders aligned, managing timelines, and proactively addressing challenges. Our team ensures that your projects stay on track, meet deadlines, and achieve desired outcomes, all while tailoring our practices to align with your specific needs, providing a seamless and stress-free experience from start to finish.
Brand Strategy
Your overarching marketing blueprint. Your digital execution. Your content, sales and branding strategies. Every single part of your digital marketing plan should be strategic.
We bring this all together and stay on-brand. We immerse in the brand’s story, the core needs of the business and we stick to the brief.
Digital Marketing
Digital marketing at 30Acres is about connecting your brand with the right audience through tailored strategies that increase visibility, engagement, and long-term growth. From email campaigns to content marketing, we deliver solutions that resonate with your customers and strengthen your brand’s presence across multiple channels.
UX/UI Design
Our UX/UI Design service is focused on creating intuitive and engaging digital experiences that resonate with your users. We dive deep into user research, crafting interfaces that are not only aesthetically pleasing but also functionally robust. By balancing creativity with usability, we design layouts, navigation, and interactions that are easy to understand and a joy to use. Our design process is iterative and user-centric, ensuring that the final product is aligned with your brand's vision while meeting the needs of your target audience, ultimately enhancing user satisfaction and driving business success.
Development
From front-end to back-end, our diverse team has a passionate breadth of digital expertise. And we’re also ready to jump back into a project if things need tweaking, or if you’d benefit from a little extra care, from custom theme building, to complex back-end integrations and data migrations.
Analytics & GA4
Our Web Analytics and GA4 Consultation service empowers businesses with actionable insights through effective data collection and analysis. With Google Analytics 4 (GA4) setups, goal tracking, custom dashboards, and the use of third-party tools to collect heatmaps and user recording videos, we transform analytics data into understandable insights to help you make informed, data-driven decisions that support growth.
Reach out.
We're into it.
Want to innovate and scale? Sounds like our kind of conversation. Tell us your goals and we’ll see how we can help.