"In a world where everyone is optimising for clicks, optimise for customer value."
CRO
Transform Clicks into Customers with CRO
At 30Acres, a trusted Shopify Plus agency, our Conversion Rate Optimisation services are designed to unlock the full potential of your eCommerce store. By analysing user behaviour and identifying friction points, we implement data-driven strategies that turn visitors into paying customers. We create a seamless journey from landing pages to checkout, maximising every opportunity to convert.
Our approach to CRO focuses on continual refinement—testing hypotheses, gathering insights, and optimising based on real customer interactions. Whether it's A/B testing or personalisation, our strategies are proven to increase your store’s performance, sales, and long-term growth.
– Peep Laja
The process
Phase 1.
Research Setup
Strategy Session: We'll kick off with a strategy session to clearly define your main goals, questions, and hypotheses. We'll conduct a Google Analytics Audit to ensure accurate tracking, identifying and fixing any potential issues to create a strong data foundation.
Heuristic Analysis: We perform an in-depth audit of your website's functionality, identifying any friction points and barriers that may be preventing conversions. This helps to spot usability issues, content gaps, or design flaws that may be affecting performance.
CRO Tools Setup: We implement data collection tools such as heatmaps, session recordings, and user surveys/polls. These tools gather both qualitative and quantitative data, offering insights into how users interact with your site and highlighting opportunities for improvement.
Remote User Testing: To supplement our data, we set up remote user testing to observe real users interacting with your site. This helps us identify usability issues and areas where customers may struggle, providing valuable context beyond numbers and graphs.
Phase 2.
Data Analysis & Insights
We recommend collecting at least a month’s worth of data to build a reliable sample for analysis, depending on your website’s traffic volume.
Data Analysis: Our team will review the collected data across the various tools, synthesising it to reveal behavioural patterns, friction points, and opportunities for optimisation.
Prioritisation of Insights: We use a CRO framework that evaluates each opportunity based on Potential, Importance, and Ease of Implementation (PIE). This prioritisation ensures that we focus on high-impact changes first—improving the areas most likely to yield significant gains in conversion rates.
Recommendations: We’ll prepare a detailed deliverable outlining our findings, along with clear, actionable recommendations. These will guide your developers or our team in implementing the necessary changes to enhance your website's performance.
Phase 3.
Testing & Optimisation
A/B Testing Setup: Once recommendations are implemented, we design and launch A/B tests to validate the proposed improvements. This ensures changes are data-driven and only those that positively impact conversions will be adopted.
Ongoing Monitoring & Iteration: We continuously monitor the test results and iterate as necessary. CRO is an ongoing process, so we keep optimising based on real-world feedback and performance data, ensuring long-term success
What to expect
Increased conversion
A well-optimised website reduces friction, helping customers find what they need and complete purchases with ease. This leads to higher conversion rates and more sales.
Boost customer loyalty
An intuitive, visually engaging site builds trust and encourages repeat purchases, turning one-time buyers into loyal brand advocates.
Stay competitive
In a fast-paced digital landscape, staying ahead of design trends and ensuring your site works seamlessly across all devices is key to maintaining your brand’s competitive edge.
Reduced bounce rates
A streamlined, appealing site keeps users engaged. By addressing their pain points, we make their journey smoother, reducing the likelihood of losing potential customers to competitors.
Improved brand perception
Strong CRO practices convey professionalism and reliability. A functional and visually appealing site reinforces your brand’s credibility in the eyes of customers.
Future-proofed site
By designing with users and future growth in mind, you’re investing in a platform that can scale with your business—saving on costly redesigns down the track.
Maximise Marketing ROI
An optimised website ensures your investment in traffic-driving channels, like paid media, delivers maximum returns. Without optimisation, you risk wasting ad spend on a subpar experience, resulting in lost conversions and higher costs.
Meet our CRO stars
guillermo — seo & cro specialist
Guillermo speaks Spanish, English, and Search Engine, so he’s our resident Google translator. He also has a strict no-trampoline-policy. He can’t stand the high bounce rates.
Likes: travelling, hiking, nature, the ocean, football
Dislikes: when Real Madrid loses
lisa — ux/ui designer
Meet Lisa, our resident UX magician. Lisa's designs don't just look good; they're also tailored to boost your bottom line. When she's not crafting delightful user journeys, you might find her asking to pet every dog on the street, spreading good energy wherever she goes.
Likes: Dogs, Bloody Mary, Korean food and contagious laughter
Dislikes: 12 degrees in peak summer, wasabi and grumpy people
nicky — head of client services & growth
Loves getting under the hood of your business and your brand, and into the mind and shoes of your customers. Digging around for interesting insights to ensure how and when you show up in their lives they’re pleased to see you.
Likes: Open fires, woodfired pizza, psychology, creativity, warm weather, Marmite (the English one), sleep
Dislikes: Seafood or chicken on pizza, socks that come off in your shoes, being cold
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Learn more about our other services
Audits & Consultation
At 30Acres, our Audits and Consultancy service provides a tailored review of your current setup, whether it’s SEO, UX/UI, paid media, or other key areas. We take a deep dive into your digital presence to uncover opportunities for improvement, offering actionable insights to enhance performance and drive growth. Think of it as a fresh perspective on what’s working, what’s not, and where we can make impactful changes to help you reach your business goals.
Email Marketing
Reach your audience, drive conversions, and build lasting relationships.
Our email marketing services help you craft compelling campaigns that resonate with your subscribers. From newsletter to automated workflows, we'll optimise your strategy to achieve maximum results.
Automations
Identify and implement the technologies that allow you to save time and money.
Automate how you handle emails, reviews, loyalty schemes and customer service - let the tech grow revenue and administrate on your behalf.
Migrations
If you want to move beyond the limitations of your current platform, we can make the switch happen. At 30Acres, we specialise in seamless migrations to Shopify from platforms like Magento, BigCommerce, WooCommerce, Neto, and custom-built stores. Shopify’s user-friendly tools, integrated marketing features, scalability, and extensive app ecosystem allow businesses to innovate and grow faster. Whether you’re reducing developer reliance, expanding globally, or simplifying management, our expert team ensures a smooth transition so you can focus on what matters most—growing your business.
Shopify Custom Solutions
We build custom experiences for ambitious brands. Whether it’s D2C (Direct-to-Consumer), B2C (Business to Consumer) or even D2B2C (Direct-to-Business-to-Consumer), we have the expertise to create bold and innovative solutions.
Take your e-commerce site to the next level with advanced functionality and tailor-made features built specifically for your business. Our Shopify Custom Solutions team develops everything from unique integrations and data syncs to bespoke features that expand your store’s capabilities beyond out-of-the-box Shopify setups and functionality. Perfect for businesses looking to solve complex challenges, streamline workflows, and create standout user experiences.
Paid Media
Broaden your scope, promote special offers and focus your audience. Whether it's Google, Facebook, Pinterest, or TikTok, we have all the insider information that you need to make sure your campaigns pay dividends.
SEO
Increase your online discoverability when customers search through sites like Google, Yahoo and Bing. E-commerce success depends on people being able to find you and SEO insights can really help to inform your content and guide your marketing strategy.
AM & PM Management
Our Account and Project Managers ensure your projects are effectively planned, executed, and delivered with precision. Acting as your strategic advisors, they oversee every stage of the project lifecycle, keeping all stakeholders aligned, managing timelines, and proactively addressing challenges. Our team ensures that your projects stay on track, meet deadlines, and achieve desired outcomes, all while tailoring our practices to align with your specific needs, providing a seamless and stress-free experience from start to finish.
Brand Strategy
Your overarching marketing blueprint. Your digital execution. Your content, sales and branding strategies. Every single part of your digital marketing plan should be strategic.
We bring this all together and stay on-brand. We immerse in the brand’s story, the core needs of the business and we stick to the brief.
Digital Marketing
Digital marketing at 30Acres is about connecting your brand with the right audience through tailored strategies that increase visibility, engagement, and long-term growth. From email campaigns to content marketing, we deliver solutions that resonate with your customers and strengthen your brand’s presence across multiple channels.
UX/UI Design
Our UX/UI Design service is focused on creating intuitive and engaging digital experiences that resonate with your users. We dive deep into user research, crafting interfaces that are not only aesthetically pleasing but also functionally robust. By balancing creativity with usability, we design layouts, navigation, and interactions that are easy to understand and a joy to use. Our design process is iterative and user-centric, ensuring that the final product is aligned with your brand's vision while meeting the needs of your target audience, ultimately enhancing user satisfaction and driving business success.
Development
From front-end to back-end, our diverse team has a passionate breadth of digital expertise. And we’re also ready to jump back into a project if things need tweaking, or if you’d benefit from a little extra care, from custom theme building, to complex back-end integrations and data migrations.
Analytics & GA4
Our Web Analytics and GA4 Consultation service empowers businesses with actionable insights through effective data collection and analysis. With Google Analytics 4 (GA4) setups, goal tracking, custom dashboards, and the use of third-party tools to collect heatmaps and user recording videos, we transform analytics data into understandable insights to help you make informed, data-driven decisions that support growth.
Reach out.
We're into it.
Want to innovate and scale? Sounds like our kind of conversation. Tell us your goals and we’ll see how we can help.