"Effective SEO fundamentals—creating valuable, user-focused content supported by expertise, trust, & strong user experience—are still the foundation of success in today’s evolving search landscape. Despite the rise of generative AI new terms like GEO or AI SEO, the core remains unchanged.”
SEO
Boost visibility with strategic SEO for Shopify
SEO is a long-term strategy—meaningful, sustainable results never happen overnight. Real SEO growth comes from steadily strengthening your website’s relevance, trust & authority in the eyes of search engines. And although it requires patience, investing in strong SEO foundations remains one of the most cost-effective ways to grow an ecommerce brand, reducing reliance on paid advertising by attracting high-intent organic traffic that converts.
Working with a specialised Shopify SEO agency matters because Shopify has its own structure, templating system & technical limitations. Effective optimisation requires a tailored approach that understands the platform inside out. When Shopify developers & SEO specialists work together, technical improvements are implemented quickly, content is structured correctly, & your store becomes fully set up for long-term search visibility. This is the core of our Shopify SEO services.
At the same time, the digital landscape is evolving rapidly. With the rise of Artificial Intelligence (AI), the way people search has changed dramatically. AI-generated answers, summaries & conversational queries mean users often receive information instantly—sometimes without ever clicking through to a website.
In this new environment, the 3 core pillars of SEO—content, technical optimisation & link earning—remain as important as ever, but their focus has shifted.
Content must now be clearer, better structured & easier for AI systems to interpret & reuse. This includes regular content updates, stronger information architecture and broader intent coverage through strategies like query fan-out & cosine-similarity optimisation.
Technical SEO must ensure your Shopify site is accessible to both traditional crawlers & AI systems generating summaries, especially as many LLMs struggle with JavaScript-rendered content. Our technical Shopify SEO services improve site performance, indexability & overall crawl accessibility.
Link earning has expanded beyond traditional backlinks. Brand mentions, citations & wider entity signals now play a critical role in helping both search engines & AI systems understand your authority & relevance—an essential part of sustainable Shopify SEO services.
Our approach combines these fundamentals with a modern understanding of how search is changing, ensuring your Shopify store remains visible, relevant & competitive across both traditional search & emerging AI-driven discovery.
— Danny Sullivan, Director at Google Search
The process
1.
SEO Audit: We begin by conducting a thorough SEO audit covering the three key SEO pillars—Content, Technical, and Link Earning. We use industry-leading paid tools and over a decade of expertise in SEO and Shopify to uncover areas for improvement. This audit provides a strategic, actionable roadmap designed to strengthen your online presence and drive sustainable growth.
2.
Content Optimisation: We guide your team on creating and optimising content that aligns with search intent, using comprehensive keyword research and industry best practices to drive organic traffic.
3.
Technical SEO: Our technical audit ensures that your website is performing optimally behind the scenes. From fixing crawl issues to improving site speed and mobile optimisation, we handle the technical elements that make your site more search-engine friendly.
4.
Link Earning: We develop a link/citation-building strategy to enhance your domain authority, helping Google view your site as a credible, trustworthy source of information in your industry.
5.
Ongoing SEO Program: SEO is never a one-off. Once the initial audit recommendations are implemented, we continue with a detailed SEO program, tracking performance, making regular updates, and continually optimising your site for long-term success.
6.
By building a strong SEO foundation, you position your business for organic growth, leading to sustainable traffic and reduced reliance on paid advertising.
What to expect
Increase Organic Traffic
Well-optimised websites attract more visitors through search engines, leading to higher quality traffic and potential sales.
Enhance Brand Credibility
A strong SEO presence increases your brand’s authority, making users more likely to trust and engage with your business.
Lower Customer Acquisition Costs
By increasing organic traffic, you reduce reliance on paid advertising, ultimately lowering customer acquisition costs.
Improved User Experience
Effective SEO involves optimising site structure and content, which leads to a better user experience and higher engagement.
Long-Term Results
SEO efforts compound over time, leading to sustained growth and visibility compared to short-term marketing strategies.
Stay Competitive: In a crowded digital marketplace, robust SEO ensures you remain relevant and visible to your target audience.
Meet our SEO star
guillermo — seo & cro specialist
Guillermo speaks Spanish, English, and Search Engine, so he’s our resident Google translator. He also has a strict no-trampoline-policy. He can’t stand the high bounce rates.
Likes: travelling, hiking, nature, the ocean, football
Dislikes: when Real Madrid loses
Dolcetto Designs | Wix SEO Migration
Migration from Wix to Shopify with UX and SEO strategy
Read more
Content, technical and link-building strategy to grow the Organic Search channel
Read moreLearn more about our other services
Audits & Consultation
At 30Acres, our Audits and Consultancy service provides a tailored review of your current setup, whether it’s SEO, UX/UI, paid media, or other key areas. We take a deep dive into your digital presence to uncover opportunities for improvement, offering actionable insights to enhance performance and drive growth. Think of it as a fresh perspective on what’s working, what’s not, and where we can make impactful changes to help you reach your business goals.
Email Marketing
Reach your audience, drive conversions, and build lasting relationships.
Our email marketing services help you craft compelling campaigns that resonate with your subscribers. From newsletter to automated workflows, we'll optimise your strategy to achieve maximum results.
Automations
Identify and implement the technologies that allow you to save time and money.
Automate how you handle emails, reviews, loyalty schemes and customer service - let the tech grow revenue and administrate on your behalf.
Migrations
If you want to move beyond the limitations of your current platform, we can make the switch happen. At 30Acres, we specialise in seamless migrations to Shopify from platforms like Magento, BigCommerce, WooCommerce, Neto, and custom-built stores. Shopify’s user-friendly tools, integrated marketing features, scalability, and extensive app ecosystem allow businesses to innovate and grow faster. Whether you’re reducing developer reliance, expanding globally, or simplifying management, our expert team ensures a smooth transition so you can focus on what matters most—growing your business.
Shopify Custom Solutions
We build custom experiences for ambitious brands. Whether it’s D2C (Direct-to-Consumer), B2C (Business to Consumer) or even D2B2C (Direct-to-Business-to-Consumer), we have the expertise to create bold and innovative solutions.
Take your e-commerce site to the next level with advanced functionality and tailor-made features built specifically for your business. Our Shopify Custom Solutions team develops everything from unique integrations and data syncs to bespoke features that expand your store’s capabilities beyond out-of-the-box Shopify setups and functionality. Perfect for businesses looking to solve complex challenges, streamline workflows, and create standout user experiences.
Paid Media
Broaden your scope, promote special offers and focus your audience. Whether it's Google, Facebook, Pinterest, or TikTok, we have all the insider information that you need to make sure your campaigns pay dividends.
CRO
We step into your users' shoes to understand many of the common mistakes and unseen barriers in your customer journey, to turn browsers into buyers.
AM & PM Management
Our Account and Project Managers ensure your projects are effectively planned, executed, and delivered with precision. Acting as your strategic advisors, they oversee every stage of the project lifecycle, keeping all stakeholders aligned, managing timelines, and proactively addressing challenges. Our team ensures that your projects stay on track, meet deadlines, and achieve desired outcomes, all while tailoring our practices to align with your specific needs, providing a seamless and stress-free experience from start to finish.
Brand Strategy
Your overarching marketing blueprint. Your digital execution. Your content, sales and branding strategies. Every single part of your digital marketing plan should be strategic.
We bring this all together and stay on-brand. We immerse in the brand’s story, the core needs of the business and we stick to the brief.
Digital Marketing
Digital marketing at 30Acres is about connecting your brand with the right audience through tailored strategies that increase visibility, engagement, and long-term growth. From email campaigns to content marketing, we deliver solutions that resonate with your customers and strengthen your brand’s presence across multiple channels.
UX/UI Design
Our UX/UI Design service is focused on creating intuitive and engaging digital experiences that resonate with your users. We dive deep into user research, crafting interfaces that are not only aesthetically pleasing but also functionally robust. By balancing creativity with usability, we design layouts, navigation, and interactions that are easy to understand and a joy to use. Our design process is iterative and user-centric, ensuring that the final product is aligned with your brand's vision while meeting the needs of your target audience, ultimately enhancing user satisfaction and driving business success.
Development
From front-end to back-end, our diverse team has a passionate breadth of digital expertise. And we’re also ready to jump back into a project if things need tweaking, or if you’d benefit from a little extra care, from custom theme building, to complex back-end integrations and data migrations.
Analytics & GA4
Our Web Analytics and GA4 Consultation service empowers businesses with actionable insights through effective data collection and analysis. With Google Analytics 4 (GA4) setups, goal tracking, custom dashboards, and the use of third-party tools to collect heatmaps and user recording videos, we transform analytics data into understandable insights to help you make informed, data-driven decisions that support growth.
Shopify POS
At 30Acres, we help businesses bridge the gap between online and in-store retail with expert Shopify POS solutions. Whether you're setting up a new physical store or optimising an existing one, our team ensures your Shopify POS system works seamlessly with your website for a smooth omnichannel experience.
Reach out.
We're into it.
Want to innovate and scale? Sounds like our kind of conversation. Tell us your goals and we’ll see how we can help.