"SEO is not about optimising for search engines, it's about optimising for people."
SEO
Boost visibility with strategic SEO
Search Engine Optimisation is a long-term strategy—quick, easy returns aren’t part of the equation. Achieving meaningful results takes time, as your website strengthens its reputation, trustworthiness, and authority in the eyes of search engines. However, investing in SEO early on can save you significant advertising dollars down the line. Why? SEO ensures your website is visible in search engines, driving organic, unpaid traffic that converts into sales.
- Jayson DeMers
The process
1.
SEO Audit: We begin by conducting a thorough SEO audit covering the three key SEO pillars—Content, Technical, and Link Earning. We use industry-leading paid tools and over a decade of expertise in SEO and Shopify to uncover areas for improvement. This audit provides a strategic, actionable roadmap designed to strengthen your online presence and drive sustainable growth.
2.
Content Optimisation: We guide your team on creating and optimising content that aligns with search intent, using comprehensive keyword research and industry best practices to drive organic traffic.
3.
Technical SEO: Our technical audit ensures that your website is performing optimally behind the scenes. From fixing crawl issues to improving site speed and mobile optimisation, we handle the technical elements that make your site more search-engine friendly.
4.
Link Earning: We develop a link-building strategy to enhance your domain authority, helping Google view your site as a credible, trustworthy source of information in your industry.
5.
Ongoing SEO Program: SEO is never a one-off. Once the initial audit recommendations are implemented, we continue with a detailed SEO program, tracking performance, making regular updates, and continually optimising your site for long-term success.
6.
By building a strong SEO foundation, you position your business for organic growth, leading to sustainable traffic and reduced reliance on paid advertising.
Expectations
Increase Organic Traffic
Well-optimised websites attract more visitors through search engines, leading to higher quality traffic and potential sales.
Enhance Brand Credibility
A strong SEO presence increases your brand’s authority, making users more likely to trust and engage with your business.
Lower Customer Acquisition Costs
By increasing organic traffic, you reduce reliance on paid advertising, ultimately lowering customer acquisition costs.
Improved User Experience
Effective SEO involves optimising site structure and content, which leads to a better user experience and higher engagement.
Long-Term Results
SEO efforts compound over time, leading to sustained growth and visibility compared to short-term marketing strategies.
Stay Competitive: In a crowded digital marketplace, robust SEO ensures you remain relevant and visible to your target audience.