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Smarter Stores Start with Shopify Magic

If you’ve spent any time in the Shopify admin lately, you’ve probably noticed something new - AI-generated descriptions, suggested subject lines, automated replies, even blog post starters. Shopify...

Your Essential Guide: Measuring & Improving Brand Awareness for True Brand Health

Brand awareness isn’t just a marketing buzzword, it’s the foundation of long-term brand success. When people recognise, recall, and trust your brand, everything from website traffic to conversion r...

From Search Engines to Answer Engines: SEO in the LLM Era

Introduction: The SEO Paradox Search engine optimisation (SEO) never stops evolving—but in 2025, it feels more like a revolution than an evolution. With the rapid rise of large language models (LLM...

Why Early Q3 Is the Best Time to Fix Your Email Flows

Get ahead of Q4 chaos by optimising now - while it still counts. Early Q3 is a curious time in eCommerce. It’s quiet. Too quiet. Sales might dip, customer engagement slows, and inboxes start...

How to Build a Loyalty Program That Supports Long-Term Ecommerce Growth

Short-term promotions can drive quick wins - but sustainable growth comes from building your brand and reaching more customers. As shown by marketing effectiveness experts Les Binet and Peter Field...

What Does a Shopify Agency Do? Unlock Expert Support to Build, Optimise & Scale

In the ever-evolving world of eCommerce, choosing the right platform and partnering with the right experts can make all the difference. If you’re looking to take your online business to the next le...

Boost Easter Sales with Smart Strategies

Are you ready for the Easter sales rush? 38% of businesses run sales during the Easter break, making it a prime opportunity to boost revenue. Easter is a time for family, with many people taking ti...

Unlock the Future of Retail with Shopify POS

If you run a Shopify website but haven't explored Shopify POS, now is the time to take your business to the next level. Shopify POS seamlessly unifies your online and physical retail operations, of...

Using an Agency vs In-House for Paid Media, SEO, and Email Marketing Services

When it comes to managing digital marketing efforts - whether it’s paid media, SEO, or email subscription campaigns - business owners are often faced with the choice of either handling it in-house ...

Shopify Geolocation App Shutdown: What Merchants Need to Know

Shopify Discontinues Geolocation App: What’s Next? As of 1 February 2025, Shopify has stopped new installations of its Geolocation App, and by 24 March 2025, the app will be completely removed from...