Blog

How AI is Revolutionising Google Ads and Advertising Strategy

Artificial Intelligence (AI) and machine learning have quietly powered many of the world's largest advertising platforms for years. These technologies have operated "under the hood," optimising cam...

Adapting to Meta’s 2025 Updates: Privacy Laws and Marketing Strategies

Meta have released new updates that have been rolling out this month and to be enforced by the end of January 2025.  The update is due to privacy laws coming into effect specifically for industries...

Unlock the Power of Free Local Listings: An SEO Game-Changer for e-commerce Businesses with Physical Locations

Are you fully leveraging your physical store locations in your eCommerce SEO strategy? If not, you might be missing out on a golden opportunity. Free local listings through Google Merchant Center N...

The Power of Meta Ad Reels: Creating Impactful Short-Form Video Ads

Short-form video ads are transforming the advertising landscape, and Meta Ad Reels are leading the charge. These immersive, full-screen video ads are designed for mobile-first audiences who crave e...

Optimising Shopify Product Feeds for Advertising Platforms

In today’s competitive e-commerce landscape, integrating your Shopify store with advertising platforms like Google Merchant Center (GMC) and Facebook Catalogue is essential for maximising product v...

Mastering Paid Media Ad Copy: Leveraging AI for Dynamic Campaign Success

In the world of paid media advertising, crafting the perfect ad copy is a critical element for campaign success. With platforms like Google Ads and Meta embracing advanced machine learning (ML) and...

What Comes Next: Optimising Your Email Marketing Post-Holidays

The holiday season can feel like a whirlwind for DTC brands. Black Friday, Cyber Monday, and the festive shopping frenzy bring an influx of sales, but once the dust settles, what happens next? Your...

Becoming a B Corporation: 30Acres' Journey and What We've Learned

  At 30Acres, we believe that business can be a force for good. As an Australian e-commerce agency, we’re proud to share that we’ve submitted our application to become B Corporation certified. This...

Using Shopify Markets As Part Of Your International SEO Strategy

Shopify Markets is a great tool with an easy setup, but it has some limitations on the default setup. Merchants should consider hiring a Shopify expert agency to guide them with their international...

Top 8 Shopify Plus Tips to Maximise Your E-Commerce Success

At 30Acres we have come across a number of Shopify Plus users that aren't utilising all the advanced features and capabilities available on the platform. Maybe you’ve signed up to Plus when you lau...