Blog

Using an Agency vs In-House for Paid Media, SEO, and Email Marketing Services

When it comes to managing digital marketing efforts - whether it’s paid media, SEO, or email subscription campaigns - business owners are often faced with the choice of either handling it in-house ...

Market Trends: eCommerce Slow Start to the Year and the Shift to Experiential Spending

eCommerce Slow Start to the Year Despite the usual post-holiday rebound, the eCommerce sector has yet to see a significant uptick in sales. Typically, February marks a period of renewed growth, but...

Beyond Omni-channel: Creating a truly unified shopping experience

Imagine this: You’re planning a weekend camping trip and realise you need a new tent. You find the perfect one online, but it’s sold out. The nearest store might have it, but there’s no way to chec...

The Power of Meta Ad Reels: Creating Impactful Short-Form Video Ads

Short-form video ads are transforming the advertising landscape, and Meta Ad Reels are leading the charge. These immersive, full-screen video ads are designed for mobile-first audiences who crave e...

Optimising Shopify Product Feeds for Advertising Platforms

In today’s competitive e-commerce landscape, integrating your Shopify store with advertising platforms like Google Merchant Center (GMC) and Facebook Catalogue is essential for maximising product v...

Mastering Paid Media Ad Copy: Leveraging AI for Dynamic Campaign Success

In the world of paid media advertising, crafting the perfect ad copy is a critical element for campaign success. With platforms like Google Ads and Meta embracing advanced machine learning (ML) and...

The Future of E-Commerce: 11 Trends to Watch in 2025

As we speed into 2025, the e-commerce landscape continues to evolve at breakneck speed. At 30Acres, we’ve been keeping a close eye on the trends shaping the industry. From the dominance of TikTok-l...

What is Marketing Efficiency Ratio (MER) & How Do You Calculate It

Discover how to analyse, optimise, and maximise your marketing efforts with the Marketing Efficiency Ratio (MER). Learn about its importance and the best practices to calculate and improve your ME...

Is your brand BFCM ready?

For most ecommerce brands, the period between Black Friday and Christmas is the busiest, attributing the majority of the year’s revenue, but it’s also the most competitive with more and more brands...

How to implement and amplify SMS marketing

SMS marketing has seen significant growth in the last couple of years, proving to be a very powerful engagement and revenue-driver. However, in saying this there are some factors to be aware of to ...