Blog
The Power of Meta Ad Reels: Creating Impactful Short-Form Video Ads
Short-form video ads are transforming the advertising landscape, and Meta Ad Reels are leading the charge. These immersive, full-screen video ads are designed for mobile-first audiences who crave e...
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Optimising Shopify Product Feeds for Advertising Platforms
In today’s competitive e-commerce landscape, integrating your Shopify store with advertising platforms like Google Merchant Center (GMC) and Facebook Catalogue is essential for maximising product v...
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Mastering Paid Media Ad Copy: Leveraging AI for Dynamic Campaign Success
In the world of paid media advertising, crafting the perfect ad copy is a critical element for campaign success. With platforms like Google Ads and Meta embracing advanced machine learning (ML) and...
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The Future of E-Commerce: 11 Trends to Watch in 2025
As we speed into 2025, the e-commerce landscape continues to evolve at breakneck speed. At 30Acres, we’ve been keeping a close eye on the trends shaping the industry. From the dominance of TikTok-l...
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What is Marketing Efficiency Ratio (MER) & How Do You Calculate It
Discover how to analyse, optimise, and maximise your marketing efforts with the Marketing Efficiency Ratio (MER). Learn about its importance and the best practices to calculate and improve your ME...
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For most ecommerce brands, the period between Black Friday and Christmas is the busiest, attributing the majority of the year’s revenue, but it’s also the most competitive with more and more brands...
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How to implement and amplify SMS marketing
SMS marketing has seen significant growth in the last couple of years, proving to be a very powerful engagement and revenue-driver. However, in saying this there are some factors to be aware of to ...
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Klaviyo SMS Strategies for Upcoming Sales Season
SMS is a hot marketing channel because of its high open rate and relatively easy setup. However, many marketers are jumping on board without thinking through their long-term or SMS sales marketing ...
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