Blog

Using an Agency vs In-House for Paid Media, SEO, and Email Marketing Services

When it comes to managing digital marketing efforts - whether it’s paid media, SEO, or email subscription campaigns - business owners are often faced with the choice of either handling it in-house ...

Market Trends: eCommerce Slow Start to the Year and the Shift to Experiential Spending

eCommerce Slow Start to the Year Despite the usual post-holiday rebound, the eCommerce sector has yet to see a significant uptick in sales. Typically, February marks a period of renewed growth, but...

Beyond Omni-channel: Creating a truly unified shopping experience

Imagine this: You’re planning a weekend camping trip and realise you need a new tent. You find the perfect one online, but it’s sold out. The nearest store might have it, but there’s no way to chec...

The Future of E-Commerce: 11 Trends to Watch in 2025

As we speed into 2025, the e-commerce landscape continues to evolve at breakneck speed. At 30Acres, we’ve been keeping a close eye on the trends shaping the industry. From the dominance of TikTok-l...

What is Marketing Efficiency Ratio (MER) & How Do You Calculate It

Discover how to analyse, optimise, and maximise your marketing efforts with the Marketing Efficiency Ratio (MER). Learn about its importance and the best practices to calculate and improve your ME...

How to shift from a B2B business model to D2C e-commerce model

it’s likely you’re considering making the transition from B2B to D2C, a task that requires delicate handling, and can be an extremely daunting task for many businesses. Lucky for you, we’ve helped ...

Is your brand BFCM ready?

For most ecommerce brands, the period between Black Friday and Christmas is the busiest, attributing the majority of the year’s revenue, but it’s also the most competitive with more and more brands...

How to implement and amplify SMS marketing

SMS marketing has seen significant growth in the last couple of years, proving to be a very powerful engagement and revenue-driver. However, in saying this there are some factors to be aware of to ...

The Best 5 Email Flows for Your Business

Creating email flows for your business is a crucial way in connecting directly with your customers and generating a real sense of communication that can add value to their shopping experience, enco...

How is Klaviyo responding to iOS15 changes?

Klaviyo recently announced the release of three new features to help users navigate the post-iOS 15 landscape. These features specifically focus on the key areas of: audience segmentation, revenue ...