Why Your Business Needs an Optimised Google Business Profile in Australia

When someone searches for your business or services online, there’s a good chance their first stop isn’t your website, it’s your Google Business Profile (GBP), previously known as Google My Business. This free tool from Google is one of the most powerful ways to boost your local visibility, connect with potential customers, and control how your business appears across Google Search and Google Maps.

If you’re relying on Google to pull information from your website instead of actively optimising your GBP, you could be missing out on valuable opportunities. Here’s why an optimised Google Business Profile is a must-have for every Australian business.

1. Your Profile Powers Google Maps and Local Search

When shoppers search for products like “buy running shoes near me” or “organic skincare in Sydney”, Google often prioritises information from Google Business Profile listings - especially when paired with Google Shopping results. For eCommerce brands with a physical location or click-and-collect option, a complete and well-optimised profile increases your chances of appearing in the local pack (the top three map results) and on Google Maps, where many purchase decisions start.

Bodypeace Bamboo example: 

2. Control Your Business Information

If you don’t manage your GBP, Google may pull details from various online sources - and they might be outdated or incorrect. By keeping your profile up to date, you can ensure your business name, address, phone number, website link, and opening hours are always accurate. You can also quickly update holiday hours, temporary closures, or changes in service.

3. Showcase Your Products, Services, and Brand

Your GBP isn’t just a contact card - it’s a mini website inside Google. You can add:

• Photos and videos that highlight your space, team, or products
• Service descriptions and menus
• Special offers and events through Google Posts
  
  

This gives potential customers a richer view of your business before they even visit your website.

4. Engage With Customers Directly

A GBP allows customers to:

• Leave and read reviews
• Send direct messages
• Ask and answer questions
• Make bookings through integrated scheduling tools

Responding to reviews and engaging with questions builds trust, improves your ranking, and shows you value your customers.

5. Boost Your Local SEO Ranking

Google’s local search algorithm is influenced by three key factors: relevance, distance, and prominence. A complete and regularly updated profile signals to Google that your business is active, trustworthy, and a good match for local searches. The result? More visibility, more clicks, and more customers.

6. Meet Customers Where They Search

Studies show that more than half of local searches end without a click to a website - customers find what they need directly in your Google listing. If your profile isn’t optimised, those potential customers may choose a competitor who appears more credible and accessible.

Final Word

An optimised Google Business Profile is no longer optional - it’s a core part of how customers discover and choose businesses in Australia. It helps you appear in the right searches, gives customers the confidence to choose you, and ensures your business information is accurate across Google’s ecosystem.

In short: an optimised GBP makes you visible, credible, and more competitive.

At 30Acres, we specialise in helping Australian businesses maximise their visibility with expertly optimised Google Business Profiles. From setting up your listing correctly to managing updates, posts, and review responses, we make sure your profile works as hard as possible to attract new customers.

If you want more local traffic, better search rankings, and a profile that truly represents your brand, we can make it happen.