Boost Easter Sales with Smart Strategies

Are you ready for the Easter sales rush? 38% of businesses run sales during the Easter break, making it a prime opportunity to boost revenue.

Easter is a time for family, with many people taking time off. This makes it an ideal period to offload seasonal products and offer limited-time discounts. Consider strategies such as:

• Product Bundling – Combine complementary products for added value.
• Discounted Selections – Offer special discounts on targeted items.
• Sitewide Sales – Ensure your email marketing strategy is optimised, highlighting bestsellers back in stock, early access, and scarcity-driven promotions.

Optimising Digital Campaigns for Easter

To maximise conversions, brands should adjust their digital marketing strategies:

• Google Ads Optimisation – Use feed optimisation to focus on limited product ranges, using promotional extensions to display offers before users even visit your website.
• Social Media Variety – Ensure your social content includes a mix of images and text. AI tools can help create varied, engaging content tailored to different demographics. Read more on leveraging AI for dynamic campaign success
• Overcoming Purchase Barriers – Offering free shipping or bonus extras can help reduce cart abandonment and drive conversions.

Easter Sales Trends Across Industries

Easter sales continue to grow across industries, with health & beauty leading the way. This category has seen an incredible 20% year-on-year increase in 2024 alone.*[1]

In April 2024, total online retailing sales in Australia were $4.27 billion, reflecting a 6.9% increase from the previous month and a 13.1% rise compared to the same period in the previous year. *[2]

Nearly half of surveyed consumers considered altering their shopping habits during Easter 2024, with 34% contemplating switching brands and some willing to travel further to different retailers. *[3]

With the right strategy, brands can take full advantage of this seasonal sales period and drive significant growth. Is your business ready?

1. Source: 2025 FashionNetwork.com via https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/move-over-black-friday-and-the-holiday-season-easter-is-the-moment-marketers-need-to-prep-for-in-2025/

2. 2025 Australian Bureau of Statistics
   https://www.abs.gov.au/statistics/industry/retail-and-wholesale-trade/retail-trade-australia/apr-2024
   

3. Source: 2024 Field Agent https://www.fieldagent.net.au/blog/what-are-aussie-consumers-doing-differently-this-easter-2024