Are you getting the most out of your Shopify Plus?

At 30Acres we have come across a number of Shopify Plus users that aren't utilising all the advanced features and capabilities available on the platform. Maybe you’ve signed up to Plus when you launched your site and haven’t had a chance to explore all the functionality. So let’s take a look at some key features that can help you elevate your store.

1. Utilise Shopify Flow for automations to make your life easier

One of the biggest advantages of Shopify Plus is the ability to automate workflows through Shopify Flow. This powerful tool lets you streamline tasks that would otherwise require manual input. Whether it’s tagging high-value customers, automating inventory restocks, or managing customer loyalty tiers, Flow enables automation across different areas of your business, allowing you to focus on more strategic tasks.

We have set up flows for a number of our clients including helping them detect fraudulent purchases by creating an alert for high-risk purchases, creating alerts for customer milestones like birthdays to create engagement opportunities, and setting up stock level thresholds to alert when they are low. 

Key Automation Ideas:

• Personalised emails: set up custom emails based on customer behaviour (abandoned carts, frequent purchases, etc.).
• VIP Customer alerts: Automatically track and tag VIP customers or specific order values.
• Stock notifications: to update customers when items are back in stock.
• Returns and Exchanges: Automate your returns process by sending pre-filled forms and instructions when a return request is made.

 

2. Use Checkout extensions to supercharge your customer checkout experience

Shopify Plus allows full customisation of the checkout experience through Shopify Functions and checkout extensions, something that standard Shopify users cannot access. With Functions, you can create a tailored checkout process to increase conversions, enhance user experience, and drive up-sell opportunities. 

This is probably the number one custom edit that we do for our clients and can include elements like adding complex automatic discounts at checkout, bundle products together, offering free shipping over a certain amount, or dynamically adjusting pricing based on customer type.

Checkout Optimisation Ideas:

• Offer tiered discounts for different cart sizes.
• Enable real-time currency conversion for international customers.
• Create customised bundled products.
• Personalise checkout fields for B2B and B2C customers.

 

3. Create more dynamic product bundles with Shopify Functions

Shopify Plus lets you create custom product bundles beyond what you can normally do on standard Shopify stores. Using Shopify Plus functions can allow you to extend the functionality of the bundles feature to create dynamic pricing and back-end tracking to really supercharge your offering. 

So in 2025 why not look into creating more complex mix-and-match options for your clients and tap into your inventory data to offer items that have more stock or exclude products running low on stock. You can also set up more dynamic pricing based on inventory levels for example.    

• Dynamic Product Bundling for Discounts: Set up a unique pricing for products based on combination of products selected, here you can go beyond your usual sales discounts to encourage higher basked value. 
• Bundle builder: Create a unique purchase experience by creating a custom bundle builder to pair related products and help you move stock.

Inbed Curate your set: a $ amount is discounted on the bundles if they meet certain criterias (sheet set, duvet set..)

 

Mukti bundle builder: the discount is unlocked once the user has selected one product from each collection in the bundle selector.

 

4. Access to APIs for custom tool development

Shopify Plus’s expanded API access enables you to build custom tools like shipping calculators, CRM integrations, or personalised recommendations. For example, a furniture company can use APIs to create a shipping calculator that considers size and weight, offering real-time cost estimates for larger items, ensuring customers are aware of shipping costs upfront. Custom API tools streamline both the user experience and backend operations, improving efficiency and increasing conversion rates.

API Usage examples:

•  Automated Inventory Management: Sync inventory levels with external warehouses or ERP systems for up-to-the-minute stock updates.
• Customer Segmentation & Personalization: Segment customers based on purchase history to enable personalised marketing campaigns.
• Custom Loyalty Program Integrations: Connect with third-party loyalty apps for seamless rewards experiences tailored to customer preferences.
• Data Synchronisation: Link Shopify Plus to your CRM, enabling a continuous flow of customer data for better insights and targeting.

 

5. Try using Shopify Launchpad for sales campaign automations

Shopify Plus’s Launchpad tool allows you to set up and manage sales events by automating tasks like inventory adjustments, price changes, and promotion scheduling. If you’re running a sale, you can use Launchpad to schedule discounts across select products, adjust visibility for limited-edition items, and monitor campaign performance in real-time. Automating your sales events reduces stress for your team and ensures customers experience a smooth shopping process.

Below are some Launchpad examples:

• Automate Flash Sales: Schedule price changes and publish discounts during Black Friday or other high-demand events.
• Set Inventory and Visual Changes: Update inventory levels and adjust site visuals in alignment with promotions to keep brand aesthetics.
• Analyse Campaigns in Real-Time: Track key metrics like sales and traffic to optimise campaigns mid-sale, maximising ROI.
• Effortless Product Launches: Plan and launch new collections at a set time, creating hype and improving traffic flow.

 

6. Leverage Shopify Plus Integrations 

Shopify Plus offers deep integrations with popular enterprise systems, making it easier to sync your store with essential tools for marketing, CRM, and inventory management. From ERP systems to loyalty programs, the ability to integrate with third-party apps is a game-changer for scalability and efficiency.

Must-Have Integrations:

• Integrate with ERP systems like SAP or NetSuite to streamline operations.
• Use tools like Klaviyo for advanced email marketing automation.
• Create dynamic customer service functions with Gorgias
• Build your customer loyalty program with integrations like Yotpo and Okendo
• Add subscriptions to your eCommerce offering with ReCharge. 
• Leverage CRM platforms like HubSpot or Salesforce for customer data management.

 

7. Access to exclusive Shopify Plus support

One of the standout features of Shopify Plus is access to dedicated support. Shopify Plus merchants benefit from a 24/7 dedicated support team, launch engineers, and consultants to help them optimise their store, plan growth strategies, and troubleshoot any technical challenges. However, many businesses underutilize this service, not fully leveraging the expertise that is at their disposal.

Benefits of Shopify Plus Support:

• Get help with complex integrations or platform customizations.
• Access Shopify experts to fine-tune your site for performance and growth.
• Leverage insights from industry best practices to improve your business.

 

8. Unlocking your B2B potential on Plus

A big reason why customers move to Shopify Plus is the built in B2B functionality which is included in your Plus plan. With the B2B function you can create your own customised experience for your B2B clients alongside your existing D2C setup. You can create customised pricing and discounts for each B2B customer, create order minimums, set volume-based pricing that adapts to client needs and even personalise the experience by surfacing relevant content to each individual client. Read more.

Key Benefits and Use Cases:

1. Custom Pricing: Adjust pricing tiers for each customer, enabling tailored B2B transactions based on volume or purchase history.
2. Automated Discounts: Offer bulk discounts and tiered pricing without manual adjustments, saving time and eliminating pricing errors.
3. Simple Ordering Process: Customers can access a streamlined catalogue that displays wholesale-specific products and pricing, ensuring ease of navigation and a clear path to purchase.
4. Order Minimums and Maximums: Set quantity thresholds to ensure that orders align with your inventory goals and customer agreements.
5. Separate B2B and D2C: Manage wholesale and retail orders within the same Shopify Plus dashboard, allowing for unified management but distinct customer experiences.

 

Conclusion

If your business is already on Shopify Plus, you’ve got a great tool for scaling your eCommerce store, it’s now time for you to get the most out of it. At 30Acres we are experts at Shopify Plus, creating many great customisations for our clients to help them streamline and grow their business, from creating unique branded bundles to customised checkouts and shipping calculators. 

Contact us now to see how we can help you get the most out of your Shopify Plus.