Har-Tru | Website Redesign

Improved UX and streamlined user journey

Our services

Audits & Consultation

At 30Acres, our Audits and Consultancy service provides a tailored review of your current setup, whether it’s SEO, UX/UI, paid media, or other key areas. We take a deep dive into your digital presence to uncover opportunities for improvement, offering actionable insights to enhance performance and drive growth. Think of it as a fresh perspective on what’s working, what’s not, and where we can make impactful changes to help you reach your business goals.

Analytics & GA4

Our Web Analytics and GA4 Consultation service empowers businesses with actionable insights through effective data collection and analysis. With Google Analytics 4 (GA4) setups, goal tracking, custom dashboards, and the use of third-party tools to collect heatmaps and user recording videos, we transform analytics data into understandable insights to help you make informed, data-driven decisions that support growth.

AM & PM Management

Our Account and Project Managers ensure your projects are effectively planned, executed, and delivered with precision. Acting as your strategic advisors, they oversee every stage of the project lifecycle, keeping all stakeholders aligned, managing timelines, and proactively addressing challenges. Our team ensures that your projects stay on track, meet deadlines, and achieve desired outcomes, all while tailoring our practices to align with your specific needs, providing a seamless and stress-free experience from start to finish.

UX/UI Design

Our UX/UI Design service is focused on creating intuitive and engaging digital experiences that resonate with your users. We dive deep into user research, crafting interfaces that are not only aesthetically pleasing but also functionally robust. By balancing creativity with usability, we design layouts, navigation, and interactions that are easy to understand and a joy to use. Our design process is iterative and user-centric, ensuring that the final product is aligned with your brand's vision while meeting the needs of your target audience, ultimately enhancing user satisfaction and driving business success.

Development

From front-end to back-end, our diverse team has a passionate breadth of digital expertise. And we’re also ready to jump back into a project if things need tweaking, or if you’d benefit from a little extra care, from custom theme building, to complex back-end integrations and data migrations.

The client

Har-Tru is a global leader in tennis and pickleball court solutions, renowned for its century-long legacy of innovation and quality. As experts in clay court design and maintenance and professionals in crafting high-performance hard courts, Har-Tru has set the standard for excellence in the industry. With over 100 years of heritage, their commitment to quality and innovative expertise has made them an iconic name in the world of tennis and pickleball. From contractors to players, Har-Tru continues to lead the way with solutions trusted by professionals and enthusiasts alike.

The brief

Har-Tru, known globally for their tennis heritage, recognised the need to highlight their expanding pickleball offerings more prominently. With their website serving customers for years, it was time for a modern refresh to better meet the needs of today’s players. Their previous site also lacked a great mobile experience, with a clunky, unoptimised design that didn't serve users on the go. They aimed to streamline the shopping journey, making it more intuitive and seamless for customers to find what they need. Additionally, they sought an interactive, fresh design that reflects their legacy of quality and innovation while catering to both tennis and pickleball enthusiasts.

How we helped

We began by overhauling the site’s navigation, introducing a mega menu that provides a clear overview of Har-Tru’s offerings, including their product catalogue and educational materials. On collection pages, we streamlined the user journey with improved filtering options and a secondary navigation bar for quick access to subcollections without navigating back and forth.

To spotlight Har-Tru’s global presence, we introduced a new "Installs" page where users can explore completed court projects, with filtering options for easier browsing. Additionally, the team section was revamped with engaging imagery to highlight the people who embody Har-Tru’s values.

Key Functionalities We Implemented:

A "Complete Your Order" section on product pages to simplify purchasing related items.
A "How It Works" section with instructional videos and detailed product explanations.
A sticky add-to-cart button for a seamless checkout experience.
A more prominent search bar for easier navigation.
Clear, visually displayed USPs highlighting Har-Tru’s standout features.

This redesign ensures the website not only showcases Har-Tru’s heritage but also delivers an intuitive, engaging experience for tennis and pickleball enthusiasts.

The result

The new website elevates Har-Tru's online presence, offering a more seamless and intuitive experience for users. By improving navigation, enhancing product discovery, and providing clearer access to educational resources, the site now better serves both tennis and pickleball communities. With a fresh, mobile-optimised design, the site is positioned to increase user engagement, streamline the purchasing process, and further strengthen Har-Tru's reputation as an industry leader. We anticipate measurable improvements in user satisfaction and conversion rates in the months ahead.