Rhythm

Rhythm

Redesign of their website with extra emphasis on brand experience and UX

Our services

UX/UI Design

Our UX/UI Design service is focused on creating intuitive and engaging digital experiences that resonate with your users. We dive deep into user research, crafting interfaces that are not only aesthetically pleasing but also functionally robust. By balancing creativity with usability, we design layouts, navigation, and interactions that are easy to understand and a joy to use. Our design process is iterative and user-centric, ensuring that the final product is aligned with your brand's vision while meeting the needs of your target audience, ultimately enhancing user satisfaction and driving business success.

Development

From front-end to back-end, our diverse team has a passionate breadth of digital expertise. And we’re also ready to jump back into a project if things need tweaking, or if you’d benefit from a little extra care, from custom theme building, to complex back-end integrations and data migrations.

Brand Strategy

Your overarching marketing blueprint. Your digital execution. Your content, sales and branding strategies. Every single part of your digital marketing plan should be strategic. We bring this all together and stay on-brand. We immerse in the brand’s story, the core needs of the business and we stick to the brief.

Shopify Custom Solutions

We build custom experiences for ambitious brands. Whether it’s D2C (Direct-to-Consumer), B2C (Business to Consumer) or even D2B2C (Direct-to-Business-to-Consumer), we have the expertise to create bold and innovative solutions. Take your e-commerce site to the next level with advanced functionality and tailor-made features built specifically for your business. Our Shopify Custom Solutions team develops everything from unique integrations and data syncs to bespoke features that expand your store’s capabilities beyond out-of-the-box Shopify setups and functionality. Perfect for businesses looking to solve complex challenges, streamline workflows, and create standout user experiences.

The client

Rhythm https://au.rhythmlivin.com/ Rhythm is a global lifestyle brand influenced by the Australian coast. Since 2003, we’ve created effortless coastal attire synonymous with the alternative surf lifestyle. Designed for considered individuals connected through a shared interest in surfing’s heritage, our growing community of artists, musicians, photographers, surfers, and sun-seekers have been integral to the brand’s evolution. Over the course of 20 years Rhythm has become a renown presence in over 500 retail locations in more than 45 countries, with a flagship store in Burleigh Heads, Australia. Rhythm’s designs are purpose-built for those unafraid to wander off the well-worn path. Determined to uphold its commitment to quality craftmanship, our ethos is derived from the ocean — encouraging the adoption of a creative process that introduces sustainable practices for a better Earth. This is Rhythm.

The brief

Rhythm was looking for a retheme and refresh of their current site with the key focus of this project to lift and elevate the brand experience as well as the user experience, in a way that removed the current conversion barriers and make Rhythm more competitive in a saturated fashion market. To achieve this our first goal was to improve user flows and navigation, implement an elevated and bespoke UI to create more editorial feel to the site, and improve key functionality such as filtering and size guides throughout the site.

How we helped

Redesign and retheme of the site on Shopify store 2.0

Design and development of customised sections for an editorial feel/focus on content.
Women’s Swim guide including landing pages and section on product page.
Filtering by colour/size.
Alternative women swim collection page to allow filtering by swim style.
Product page content sections such as women swim guide and complete the look.
Deploy new theme on AU, EU and US stores.

As part of their rebranding effort, they enlisted our help to redesign and re-theme their online store on Shopify 2.0. Our goal was to create an editorial feel that would focus on content and make it easier for visitors to find the products they were looking for. To that end, we designed and developed custom sections for the store, including a women's swim guide with landing pages and a section on the product page. We also added filtering by colour/size for better search results. In addition, we created an alternative women's swim collection page that allowed filtering by swim style. Finally, we deployed the new theme on AU, EU and US stores. Thanks to our efforts, Rhythm's store is now more user-friendly and reflective of their brand identity.

“We genuinely enjoyed our experience and thought that 30Acres produced a high level of work. Our teams certainly aligned from an aesthetic perspective.”

Julian Flanangan - RRG Operations Manager

The result

In just six months after the update, we’ve seen impressive growth that highlights our success in transforming the user experience and boosting sales. The numbers tell a powerful story of enhanced engagement and increased revenue, showcasing the impact of our efforts!

6 months post update compared to same period previous year:

42% increase in conversion rate

14% increase in AOV

72% increase in revenue