Thrills | Website Redesign

A UX-centered redesign to streamline and engage

Our services

Audits & Consultation

At 30Acres, our Audits and Consultancy service provides a tailored review of your current setup, whether it’s SEO, UX/UI, paid media, or other key areas. We take a deep dive into your digital presence to uncover opportunities for improvement, offering actionable insights to enhance performance and drive growth. Think of it as a fresh perspective on what’s working, what’s not, and where we can make impactful changes to help you reach your business goals.

UX/UI Design

Our UX/UI Design service is focused on creating intuitive and engaging digital experiences that resonate with your users. We dive deep into user research, crafting interfaces that are not only aesthetically pleasing but also functionally robust. By balancing creativity with usability, we design layouts, navigation, and interactions that are easy to understand and a joy to use. Our design process is iterative and user-centric, ensuring that the final product is aligned with your brand's vision while meeting the needs of your target audience, ultimately enhancing user satisfaction and driving business success.

The client

THRILLS delivers a range of high-quality, carefully curated styles with sustainability at the core. Designed for the modern outsider, this lifestyle brand embraces a timeless aesthetic with an emphasis on authenticity and durability. By combining eco-conscious practices with bold, minimalist style, THRILLS appeals to those seeking a lasting, meaningful wardrobe that reflects both individuality and responsibility.

The brief

THRILLS sought a comprehensive design revamp to enhance their site’s user experience while staying true to the brand’s distinct aesthetic. The focus was on creating a more cohesive, responsive experience across devices, with smooth navigation and reduced bounce rates—especially on mobile, where intuitive, streamlined pathways were essential.

How we helped

Our redesign focused on consistency, usability, and ease of navigation. We introduced a well-defined content and typography hierarchy across the site, creating a unified brand experience. A prominent Search Bar and breadcrumbs made finding products simpler, and a new mega menu allowed users to easily explore THRILLS’ extensive product catalog.

For smoother browsing, we placed the MENS/WOMENS selection at the top of the homepage, immediately directing users to their desired category. Sublinks on the homepage provided further options for quick access to various collections. We also implemented:

A custom denim guide to navigate the extensive denim collection
A sticky add-to-cart button for quick purchasing access
A “Quick Add to Bag” feature for size selection and adding to the cart directly from collection pages
Product-specific size charts and back-in-stock notifications for seamless shopping
Cross-collection recommendations and product reviews to aid user decisions

"With 30acres we’ve seen our organic and paid media performance grow from strength to strength and know our website is well looked after with the two departments working together seamlessly."

Verena Lukas - Digital Marketing Manager - Thrills

The result

The redesign has simplified the journey from browsing to purchasing, delivering a more intuitive and efficient user experience. With smoother navigation, clearer guidance, and enhancements tailored to mobile, users now enjoy a frictionless experience that better supports their needs on-site. With the website launching in October, we captured some amazing results measured three months later in December:

24% Increase in sales

171% Increase in new users

196% Increase in sessions