InBed Store

InBed Store

Classic, timeless products made to be lived in & loved for years to come.

Our services

UX/UI Design

Our UX/UI Design service is focused on creating intuitive and engaging digital experiences that resonate with your users. We dive deep into user research, crafting interfaces that are not only aesthetically pleasing but also functionally robust. By balancing creativity with usability, we design layouts, navigation, and interactions that are easy to understand and a joy to use. Our design process is iterative and user-centric, ensuring that the final product is aligned with your brand's vision while meeting the needs of your target audience, ultimately enhancing user satisfaction and driving business success.

Development

From front-end to back-end, our diverse team has a passionate breadth of digital expertise. And we’re also ready to jump back into a project if things need tweaking, or if you’d benefit from a little extra care, from custom theme building, to complex back-end integrations and data migrations.

Digital Marketing

Digital marketing at 30Acres is about connecting your brand with the right audience through tailored strategies that increase visibility, engagement, and long-term growth. From email campaigns to content marketing, we deliver solutions that resonate with your customers and strengthen your brand’s presence across multiple channels.

Brand Strategy

Your overarching marketing blueprint. Your digital execution. Your content, sales and branding strategies. Every single part of your digital marketing plan should be strategic. We bring this all together and stay on-brand. We immerse in the brand’s story, the core needs of the business and we stick to the brief.

Migrations

If you want to move beyond the limitations of your current platform, we can make the switch happen. At 30Acres, we specialise in seamless migrations to Shopify from platforms like Magento, BigCommerce, WooCommerce, Neto, and custom-built stores. Shopify’s user-friendly tools, integrated marketing features, scalability, and extensive app ecosystem allow businesses to innovate and grow faster. Whether you’re reducing developer reliance, expanding globally, or simplifying management, our expert team ensures a smooth transition so you can focus on what matters most—growing your business.

The client

Founded in 2013 by Pip Vassett, IN BED is driven by the creative space; the type of home or studio that is filled with character and depth. They have a retail space in Paddington, Sydney as well as an online store. IN BED’s products are home focussed, textured and high quality - ranging from bed linens and sleepwear to kitchen and bathroom textiles. Their style is minimal, timeless and utilitarian.

The brief

The purpose of this project was to refresh the current website by designing new sections and page templates to make the most of the Shopify 2.0 upgrades. The objective of the design updates and the migration were to give IN BED more flexibility with content, marketing management and to improve the experience for users on the website whilst reflecting the brand refresh for a more editorial look.

How we helped

We underwent a design phase to redesign of the website. Adding functionality fora better UX and to improve conversion rates and AOV.

A completely custom theme admin to allow for content flexibility without needing development work (custom background colour picker/ font positioning etc)
Custom sections to allow for editorial content
Enhanced collection filtering
Product page - ‘pair it with’ upsell product
Product page - ‘product info’ metafields
Show ‘Sibling’ products on product page
Size chart to show dynamically based on product type
‘Curate your set’ custom bundle with discount logic using Shopify scripts
Quick Add from collection page

“We appreciate the extra hours they put into the project to make sure we met our deadline. We are so happy with the result, and would highly recommend them!"

Morgan Basham - Marketing & eCommerce manager INBED Store