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Mukti Organics

A step-by-step bundling functionality to boost sales

Our services

The client

Mukti Organics is a certified organic Australian beauty brand offering a wide range of skincare, hair care, and body care products. With a commitment to natural, scientifically-formulated ingredients, Mukti Organics prides itself on catering to every skin type with products made in Australia and inspired by nature.

The brief

Mukti Organics wanted a new functionality that would allow customers to create their own customised skincare bundles. The goal was to offer customers the ability to select from specific product categories—such as cleansers, mists, serums, and moisturisers—and personalise their skincare routine. Additionally, the Mukti team needed an easy way to manage which products were available for bundling to provide a dynamic shopping experience.

How we helped

  • We created a step-by-step bundling process where customers could personalise their selection from different product categories.
  • Enabled customers to choose products tailored to their skincare regime, offering a flexible and interactive shopping experience.
  • Made it easy for users to edit their bundles throughout the journey. We understand that users make mistakes and change their minds, and this functionality ensures they aren't penalised for doing so.
  • Ensured that even though bundles were added to the cart as kits, each individual product was correctly mapped to the inventory system, preventing stock issues and maintaining accurate tracking.
  • Provided the Mukti team with tools to easily manage and update product availability for the bundles, ensuring adaptability.

The result

The custom bundling functionality has significantly enhanced the user experience, offering customers a personalised and engaging way to curate their skincare routines. Mukti Organics now has an intuitive, flexible system for promoting multiple products while keeping the shopping process smooth and user-friendly.

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