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Fliteboard Custom Configurator

Custom board builder for the world's premier efoil

Our services

The client

Fliteboard, based in Byron Bay, is a leading and rapidly growing eFoil brand known for transforming the watersports industry. Their electric hydrofoil boards offer a unique, eco-friendly experience, allowing riders to "fly" above the water with a blend of cutting-edge technology and sleek design. Fliteboard has gained global recognition for its commitment to innovation, sustainability, and high-performance watercraft, making it a favourite among thrill-seekers and environmentally conscious adventurers alike.

The brief

Fliteboard offers highly customisable eFoils with multiple product variants, allowing users to create their perfect ride by selecting board type, material, finish, battery, wings, and propulsion system. Since not all variants are compatible with every board type, Fliteboard needed a simple, user-friendly custom board configurator to streamline the selection process.

How we helped

To meet these requirements, our development team engineered a sophisticated JavaScript overlay on the Shopify backend. This custom solution allowed for greater flexibility in how products were displayed and how variants were grouped.

Key features included:

  • Meta Objects Management: The frontend was set up with meta objects, enabling the Fliteboard team to easily manage and update product variants.
  • Real-Time Configuration Updates: As users configured their boards, each selected variant was dynamically reflected in the main hero image, providing a visual confirmation of their choices.
  • Dynamic Pricing Integration: Each variant had its own SKU attached, which allowed the price to update automatically as items were selected, ensuring accurate pricing that synced with Fliteboard’s inventory management system.
  • Variant Summary: A summary of all selected variants appeared at the bottom of the configurator as users finalised their product choices. This summary dynamically updated based on the user’s selections, ensuring a clear and transparent overview of the customised product.

We’ve had the pleasure of working with the 30Acres team for over 4 years, and it has truly been an incredible partnership. Their talented developers and Shopify experts consistently push the boundaries of what can be achieved on Shopify Plus.

Katie Munro - Ecommerce manager at Fliteboard

The result

Check it out for yourselves here

The launch of the new configurator coincided with the launch of Flite's new Series 3 boards in the middle of January, comparing month on month data for the month following there was 159% increase in sales and 132% increase in conversion rate.

159% increase in Sales
132% increase in CVR

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