Heaps Normal

Heaps Normal

Website Redesign: Elevating User Experience and Conversions

Our services

AM & PM Management

Our Account and Project Managers ensure your projects are effectively planned, executed, and delivered with precision. Acting as your strategic advisors, they oversee every stage of the project lifecycle, keeping all stakeholders aligned, managing timelines, and proactively addressing challenges. Our team ensures that your projects stay on track, meet deadlines, and achieve desired outcomes, all while tailoring our practices to align with your specific needs, providing a seamless and stress-free experience from start to finish.

UX/UI Design

Our UX/UI Design service is focused on creating intuitive and engaging digital experiences that resonate with your users. We dive deep into user research, crafting interfaces that are not only aesthetically pleasing but also functionally robust. By balancing creativity with usability, we design layouts, navigation, and interactions that are easy to understand and a joy to use. Our design process is iterative and user-centric, ensuring that the final product is aligned with your brand's vision while meeting the needs of your target audience, ultimately enhancing user satisfaction and driving business success.

Development

From front-end to back-end, our diverse team has a passionate breadth of digital expertise. And we’re also ready to jump back into a project if things need tweaking, or if you’d benefit from a little extra care, from custom theme building, to complex back-end integrations and data migrations.

The client

Heaps Normal is an Australian non-alcoholic beer brewer with a distinctive style and personality. Dedicated to creating full-flavoured, high-quality beers, they offer a refreshing alternative for those who want to enjoy great-tasting beer without the alcohol. With a focus on embracing balance and mindful drinking, Heaps Normal brings a fresh, easy-going vibe to the brewing scene, making their products as much about the experience as the taste.

The brief

The client needed a site design that truly captured their fun, vibrant, and distinctive brand identity, while also incorporating intelligent tools to help foster a loyal customer base. They wanted a platform that could grow alongside their business, providing flexibility and scalability. Additionally, it was crucial that the site allowed for easy and efficient content management, ensuring that they could keep it dynamic and engaging without technical barriers, as their needs evolve over time.

How we helped

We created a vibrant, fun website that aligns perfectly with Heaps Normal’s unique brand ethos and we ensured the site was not only visually compelling but also intuitive for users, enhancing their overall experience.

Built an easy-to-use backend system, allowing the client to effortlessly update and manage their content.
Designed the layout to highlight differentiated product categories, making it easy for customers to explore their offerings.
Seamlessly integrated their brand story, values, and social proof, creating an authentic and engaging connection with visitors.

The result

The new site has successfully captured Heaps Normal’s vibrant personality while delivering a seamless user experience. With easy content management and a flexible design, Heaps Normal now has the tools to scale, engage customers more effectively, and showcase their brand story, leading to increased customer loyalty and brand recognition.