Frontier Pets | Website Redesign

A revamp to align with their updated brand and drive conversions

Our services

AM & PM Management

Our Account and Project Managers ensure your projects are effectively planned, executed, and delivered with precision. Acting as your strategic advisors, they oversee every stage of the project lifecycle, keeping all stakeholders aligned, managing timelines, and proactively addressing challenges. Our team ensures that your projects stay on track, meet deadlines, and achieve desired outcomes, all while tailoring our practices to align with your specific needs, providing a seamless and stress-free experience from start to finish.

UX/UI Design

Our UX/UI Design service is focused on creating intuitive and engaging digital experiences that resonate with your users. We dive deep into user research, crafting interfaces that are not only aesthetically pleasing but also functionally robust. By balancing creativity with usability, we design layouts, navigation, and interactions that are easy to understand and a joy to use. Our design process is iterative and user-centric, ensuring that the final product is aligned with your brand's vision while meeting the needs of your target audience, ultimately enhancing user satisfaction and driving business success.

Development

From front-end to back-end, our diverse team has a passionate breadth of digital expertise. And we’re also ready to jump back into a project if things need tweaking, or if you’d benefit from a little extra care, from custom theme building, to complex back-end integrations and data migrations.

The client

Frontier Pets is an Australian brand dedicated to revolutionising pet nutrition by offering premium raw dog and cat food. Their products are made with ethically sourced, sustainable ingredients, reflecting their commitment to both animal welfare and environmental responsibility. By partnering with local farmers who prioritise free-range practices, Frontier Pets not only ensures the highest quality food for pets but also supports a better food production system. With a loyal customer base of pet owners who value health, sustainability, and convenience, Frontier Pets has established itself as a trusted name in the pet food industry. Their mission extends beyond just feeding pets—they aim to inspire better choices for the planet, one meal at a time.

The brief

Following a comprehensive rebranding effort, Frontier Pets sought to align their website with their refreshed visual identity and overarching brand values. Their goal was to create a digital presence that truly reflected their premium positioning in the pet food market while also addressing key functionality and performance gaps. The objectives for the new site included enhancing functionality by implementing features that streamlined the user experience and integrated advanced marketing tools to support growth and customer engagement. Additionally, the redesign focused on improving Conversion Rate Optimisation (CRO) by designing and structuring the site to guide visitors seamlessly through the buying journey, increasing conversions and driving more subscriptions. This redesign wasn’t just about aesthetics; it was about creating a site that functioned as a powerful sales and marketing tool, delivering measurable results for Frontier Pets.

How we helped

30Acres conducted a comprehensive UX and CRO review of Frontier Pets' existing site. The aim was to design a new site that would not only align with the new brand but also significantly increase the conversion rate. Key features introduced included:

Feeding Calculator: An interactive tool to help customers determine the appropriate amount of food based on their pet's size.
Improved Navigation: Enhanced site navigation to provide a seamless browsing experience.
eCommerce Enhancements: Integration of upsell features and an optimised checkout process to boost sales.

The result

The new website not only reflected Frontier Pets' rebranded identity but also incorporated advanced functionalities that improved user engagement and conversion rates. The introduction of the feeding calculator, improved navigation, and enhanced eCommerce features contributed to a more user-friendly and efficient site.

Migrating to the Recharge platform streamlined subscription management, resulting in an increase in subscriber numbers and a reduction in churn rates. The improved subscription system provided a better customer experience, encouraging long-term loyalty and recurring revenue.

38% Increase in Purchases from Reduced Abandoned Checkouts