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Ezydog Australia

Shopify migration and website redesign for an improved user experience

Our services

The client

EzyDog Australia is a rapidly growing company committed to offering innovative, high-quality products designed to enhance the active lifestyles of both dogs and their owners. With a focus on functionality, durability, and style, EzyDog creates gear that encourages outdoor adventures and promotes healthy living for pets. Their range includes harnesses, leashes, and accessories that combine comfort and performance, allowing dog owners to enjoy more time outdoors with their much-loved companions.

The brief

In a highly competitive pet industry, EzyDog needed to stay ahead of the pack, so strong design and simple UX navigation were key for their new site. Their old platform had become costly to maintain and difficult to manage, prompting the need for a more agile, easily updatable solution from the clients’ end of things.

How we helped

We delivered a modern, user-friendly website that is not only visually appealing but also easy for their team to manage. With a focus on improving UX design, the new site was built to deepen customer engagement, drive conversions, and improve loyalty, while providing EzyDog with the tools to easily update and scale as they grow.

Key Features:

  • Intuitive navigation using icons for popular categories to enhance usability
  • Enhanced filtering for a smoother browsing experience tailored to customer needs
  • Quick-view feature on collection pages, showing "Best for" and "Dog size" for each product
  • Easy-to-manage backend allowing EzyDog’s team to update and expand their product line effortlessly
  • "Core material" section on each product page, highlighting the premium quality of their products
  • Upsell opportunities through related product suggestions on the product page

This redesign not only improves the user journey but also empowers the EzyDog team to stay agile as their brand continues to grow.

The result

The redesigned EzyDog website now offers a more streamlined and user-friendly experience, with intuitive navigation, enhanced filtering, and features like quick-view options tailored to customer needs. The easy-to-manage backend empowers the EzyDog team to efficiently update and expand their product offerings, while the improved design encourages deeper engagement and stronger customer loyalty. With these upgrades, EzyDog is well-positioned for continued growth and success.

8% Increase in YoY Revenue

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