Creed Australia

Creed Australia

Growing Creed’s D2C business through exclusive paid advertising strategies

Our services

Paid Media

Broaden your scope, promote special offers and focus your audience. Whether it's Google, Facebook, Pinterest, or TikTok, we have all the insider information that you need to make sure your campaigns pay dividends.

The client

Creed Australia is the official online store for the House of Creed, the prestigious French perfume house established in 1760. With over 260 years of heritage, Creed is renowned for crafting original, artisan fragrances using the finest ingredients sourced from around the world. Offering an exclusive selection of Creed perfumes, candles, and bath & body products, Creed Australia allows luxury fragrance lovers to experience the artistry and heritage of the House of Creed with every purchase.

The brief

Creed Perfume approached us for digital marketing support to grow their online D2C business in a competitive market. They needed a strategic approach to paid media management to drive traffic, engagement, and sales, along with channel optimisation to maximise visibility and conversions. Additionally, they sought performance tracking solutions to refine campaigns and improve overall efficiency and ROI.

How we helped

Our primary focus was Paid Media Management, implementing best practices across Google and Facebook Ads to drive high-quality traffic, increase engagement, and boost online sales for Creed Perfume.

Strategic Campaign Management: We optimised paid media accounts, introducing new prospecting strategies, engagement campaigns, and diversified retargeting efforts to maximise return on ad spend (ROAS).
Data-Driven Optimisations: Monthly KPI reports, real-time dashboards, and continuous testing ensured campaign performance improvements.
Full-Funnel Approach: We balanced new traffic acquisition with retargeting strategies, leveraging strong content and user-generated assets to engage both new and returning visitors.

Additionally, 30Acres supported email migration and automation, transitioning Creed Perfume from Campaign Monitor to Klaviyo, optimising audience segmentation, and setting up automated flows. 30Acres also provided strategic consultancy for the loyalty program, covering branding, design, and implementation to help drive customer advocacy and retention.

The result

A year-on-year analysis of paid media performance (May 2022–April 2023 vs. May 2023–April 2024) reveals a significant improvement across two crucial KPIs. The conversion rate (CVR) lifted by 203%, while the return on ad spend (ROAS) increased by 30%, highlighting a more efficient and effective campaign strategy.

203% increase in CVR

30% increase in ROAS

13% decrease in CPA (sales)