Palm Noosa

Palm Noosa

Driving Results: How Strategic Paid Media Boosted Performance

Our services

Paid Media

Broaden your scope, promote special offers and focus your audience. Whether it's Google, Facebook, Pinterest, or TikTok, we have all the insider information that you need to make sure your campaigns pay dividends.

The client

Palm Noosa is an Australian fashion label inspired by the essence of summer and the natural beauty of coastal life. Based in Noosa, this brand embodies the laid-back elegance of resort wear with its luxurious linen and cotton pieces. Each collection reflects a blend of classic femininity and contemporary style, perfect for summer getaways and celebrations.

The brief

Palm Noosa engaged 30Acres to manage and optimise paid media campaigns to drive traffic, engagement and online sales. This included Facebook, Instagram and Google search for the Australian market.

How we helped

30Acres managed Meta Ads campaigns, strategically aligning them with current the collection releases and key sales periods to maximise exposure and achieve a high ROAS. Allocation of budgets and strategic pacing allowed us to be fluid when demand was high and gain efficiencies in spend when CPMs increased.

Having a wide range of varied creative improved performance alongside continuous updated content for Palm Noosa key collections.

Defining customer audiences across platforms and the messaging that resonates with different markets and key demographics data helped us to tailor content to specific audiences.

This strategy enabled us to generate cost-effective sales and amplify brand visibility.

The result

Comparing Oct-Dec 2023 to Oct-Dec 2022 we saw improvements in results with campaign efficiencies being implemented resulting in higher revenue (up 64%) from a lower ad spend (down 43%). This saw an 81% increase in sales at a strong ROAS of 25.

64% increase in Revenue YoY

189% increase in CTR

23% decrease in cost per click