Ezydog Australia | Paid Media

Maximising Reach and Conversions

Our services

Paid Media

Broaden your scope, promote special offers and focus your audience. Whether it's Google, Facebook, Pinterest, or TikTok, we have all the insider information that you need to make sure your campaigns pay dividends.

The client

EzyDog is a rapidly growing Australian company dedicated to enhancing the lives of dog owners and their beloved pets. They offer a wide range of high-quality products, including durable leashes, comfortable harnesses, and functional accessories designed for safety and comfort. Committed to innovation and sustainability, EzyDog prioritises premium materials to ensure each product meets the needs of active pets and their owners. With a reputation for excellence, EzyDog connects with dog lovers who value quality, functionality, and style.

The brief

EzyDog aimed to enhance their Paid Media strategy on Meta to drive engagement and online sales of their premium pet products. They sought targeted campaigns that resonate with dog owners, showcasing their unique offerings. By leveraging data-driven insights, EzyDog wanted to optimise ad placements and audience targeting to effectively convert viewers into loyal customers while promoting their commitment to quality and active pet lifestyles.

How we helped

Leveraged best practices and top-tier Paid Media expertise to optimise Meta campaigns.
Introduced campaign and ad type recommendations tailored to primary and secondary business goals, aligning with broader marketing plans.
Implemented prospecting campaigns to attract new site traffic through a strong content strategy and user-generated content (UGC).
Enhanced retargeting campaigns with diverse content, featuring lifestyle-focused creatives, social proof, and dynamic product recommendations.
Continuously tested and optimised campaigns based on insights to drive sustained growth.
Delivered monthly KPI reports, optimisation recommendations, and a live dashboard for real-time metric tracking.

The result

A comparison of performance before 30Acres management and the more recent period (Jan-Jun 2023 vs. Jan-Jun 2024) reveals impressive outcomes. Despite a 12% reduction in ad spend, traffic surged by 124%, the click-through rate (CTR) nearly doubled, reaching 98%, and return on ad spend (ROAS) increased by 59%.

98% increased Click Through Rate (CTR)

59% increase in Return on Ad Spend (ROAS)

124% increase in traffic