Thrills | Paid Media

BFCM Strategy: Driving Engagement and Boosting Sales

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Paid Media

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The client

THRILLS is a lifestyle brand known for its high-quality, carefully curated styles, with a strong focus on sustainability. Designed for the modern-day outsider, the brand embraces a timeless, effortlessly cool aesthetic that resonates with those who value authenticity and conscious fashion choices. With sustainability at the heart of their ethos, THRILLS continues to push boundaries, offering clothing that reflects both a commitment to the environment and a distinctive, bold style.

The brief

With strong offers planned for Black Friday Cyber Monday, THRILLS wanted to ensure that a plan was in place in their key sales period to maximise online purchases via their key platforms Meta and Google, ensuring every opportunity was captured to drive conversions and boost holiday season success.

How we helped

A strategy was put in place to prepare ahead of the sales period, driving new customers into the top of funnel utilising early access sign up forms through lead generation strategies. This allowed us to take advantage of cost effective impressions to reach shoppers early and build momentum.

During the sales periods, we were able to retarget those leads with the offer and be flexible with budgets via automation strategies, in order to meet the rising demand of searches online for mens and womens apparel.

A range of creative assets were utilised in order to generate interest ensuring that campaigns used had order history and had a quicker learning phase as new creative was introduced.

"With 30acres we’ve seen our organic and paid media performance grow from strength to strength and know our website is well looked after with the two departments working together seamlessly."

Verena Lukas - Digital Marketing Manager - Thrills

The result

Comparing the Black Friday Cyber Monday 4 day period with the previous year we saw improvement in results.

By implementing lead gen strategies ahead of BFCM we were able to get TOF customers into the funnel, resulting in an increase in the amount of new customers up 52% YoY and 5.8 improved YoY ROAS.

49% YoY Increase in Sales

53% YoY Increase in Orders

119% YoY Increase in Paid Media Revenue