Mukti | SEO – 30acres

Mukti | SEO

Evolving SEO strategy, enduring results.

Our services

SEO

Increase your online discoverability when customers search through sites like Google, Yahoo and Bing. E-commerce success depends on people being able to find you and SEO insights can really help to inform your content and guide your marketing strategy.

The client

Mukti Organics is a certified organic Australian beauty brand offering a comprehensive range of skincare, hair care, and body care products. Committed to using natural, scientifically formulated ingredients, Mukti takes pride in producing Australian-made products inspired by nature and suitable for all skin types.

The brief

Mukti is a long-standing SEO retainer client, requiring a strategy that evolves alongside Google’s algorithm updates, a highly competitive market, and Mukti’s own business growth. Our role is to act as a strategic partner, continuously enhancing their organic search visibility and increasing organic conversions over time.

How we helped

Our primary focus was building topical authority around “organic and natural skincare.” Key initiatives included:

Transactional On-Page Optimisation: Optimised the homepage, category, and product pages with improved metadata, internal linking, and keyword-rich copy.
Keyword Gap Analysis: Identified high potential opportunities where Mukti could outrank competitors for relevant search terms.
Content Strategy: Created SEO-driven content briefs and published long-form blog articles targeting informational queries within the organic skincare space.
Structured Data Implementation: Added schema markups to improve rich result eligibility and search appearance.
Technical SEO: Resolved crawl and indexation issues to improve overall site health and performance.
Content Pruning & Consolidation: Merged or removed underperforming content to reduce cannibalisation and improve ranking efficiency.
Link Earning Opportunities: Flagged relevant digital PR and backlink opportunities for the Mukti team to pursue.

We have been working closely with 30acres on our SEO for a long time now, and the team has been fantastic. Always responsive, proactive, and despite being in a highly competitive industry, we still continue to see tremendous YoY growth. Highly recommend!

Lana Smith - Head of E-Commerce Mukti Organics

The result

Our long-term SEO partnership with Mukti continues to deliver strong year-over-year gains. With a strategic focus on visibility and conversions, we’ve helped Mukti grow its presence in a competitive space, and turn that traffic into real results. As of June 2025, 4 high-intent keywords related to ‘organic skincare’ (each with 400+ monthly searches) are ranking #1 in Google Australia, alongside 5 keywords related to ‘natural skincare’ (200+ monthly searches) ranking in the #1 and #2 spots, solidifying Mukti’s visibility in a highly competitive market.

+45% YoY Increase in Organic Search conversions

+20% YoY Growth in Organic Keyword visibility

+29% YoY Growth in Natural Keyword visibility

Other projects we love

All Projects

Digital Marketing SEO

Thrills | SEO

Content, technical and link-building strategy to grow the Organic Search channel