Fliteboard | SEO

Fliteboard | SEO

Driving Organic Growth and Visibility

Our services

SEO

Increase your online discoverability when customers search through sites like Google, Yahoo and Bing. E-commerce success depends on people being able to find you and SEO insights can really help to inform your content and guide your marketing strategy.

The client

Fliteboard, based in Byron Bay, is a leading and rapidly growing eFoil brand known for transforming the watersports industry. Their electric hydrofoil boards offer a unique, eco-friendly experience, allowing riders to "fly" above the water with a blend of cutting-edge technology and sleek design. Fliteboard has gained global recognition for its commitment to innovation, sustainability, and high-performance watercraft, making it a favourite among thrill-seekers and environmentally conscious adventurers alike.

The brief

Fliteboard hadn't seen any growth in organic traffic in the U.S. since early 2023. They engaged us to develop a strategy through an SEO retainer, aiming to boost their organic visibility and traffic, with a specific focus on the 'eFoil' topics.

How we helped

We began the SEO retainer in May 2023, taking an integrated approach to maximize opportunities across all key SEO pillars: Content, Technical, and Link Earning.

Content:
Our primary focus was building topical authority around "eFoil" by creating a dedicated content hub. This ensured that Flite became a trusted and relevant source of information within this niche.

Technical:
We addressed several technical issues, including fixing duplicate content problems, implementing schema markup improvements, adapting copy to American English, and optimizing the Shopify platform for better performance.

Link Earning:
We developed a strategy centered on redirecting legacy URLs, claiming unlinked brand mentions, and conducting a competitor backlink audit to guide the Flite team toward link-building opportunities.

"It's a pleasure to collaborate with a team that is so dedicated to innovation and excellence. Additionally, we rely on them for SEO strategy and implementation; their knowledge and support are invaluable."

Katie Munro - E-commerce manager

The result

Our targeted SEO efforts resulted in substantial growth across key metrics, including a noticeable increase in clicks, a surge in organic traffic, and significant improvements in keyword rankings.

121% YoY eFoil traffic Increase

128% Increase in Organic Traffic

111% Increase in top 3 Keyword Rankings