Stitched Up Kits

Stitched Up Kits

Website Redesign for Enhanced UX & Conversion

Our services

Audits & Consultation

At 30Acres, our Audits and Consultancy service provides a tailored review of your current setup, whether it’s SEO, UX/UI, paid media, or other key areas. We take a deep dive into your digital presence to uncover opportunities for improvement, offering actionable insights to enhance performance and drive growth. Think of it as a fresh perspective on what’s working, what’s not, and where we can make impactful changes to help you reach your business goals.

AM & PM Management

Our Account and Project Managers ensure your projects are effectively planned, executed, and delivered with precision. Acting as your strategic advisors, they oversee every stage of the project lifecycle, keeping all stakeholders aligned, managing timelines, and proactively addressing challenges. Our team ensures that your projects stay on track, meet deadlines, and achieve desired outcomes, all while tailoring our practices to align with your specific needs, providing a seamless and stress-free experience from start to finish.

UX/UI Design

Our UX/UI Design service is focused on creating intuitive and engaging digital experiences that resonate with your users. We dive deep into user research, crafting interfaces that are not only aesthetically pleasing but also functionally robust. By balancing creativity with usability, we design layouts, navigation, and interactions that are easy to understand and a joy to use. Our design process is iterative and user-centric, ensuring that the final product is aligned with your brand's vision while meeting the needs of your target audience, ultimately enhancing user satisfaction and driving business success.

The client

Stitched Up Kits is an Australian-based brand founded by two sisters with a shared love for creativity and making. What began as a childhood passion for cross-stitching and crafting evolved into a mission to help others rediscover their creative spark. After years of studying and working in engineering, the founder reconnected with her creative side during the 2020 lockdowns through embroidery, a craft that perfectly balanced structure and artistic freedom. Inspired by this experience, she set out to make embroidery accessible and enjoyable for everyone, especially those who might not consider themselves “creative.” Today, Stitched Up Kits empowers people around the world to slow down, create, and find joy through stitching.

The brief

With fresh new branding in place, Stitched Up Kits wanted a website that truly reflected the brand’s personality, creative, modern, and approachable, while improving user experience and conversion performance. As the brand prepared to scale internationally across Australia, the US, UK, Canada, and New Zealand, they needed a cohesive eCommerce experience that could grow with them. The goal was clear: redesign the website to better communicate their brand story, enhance navigation and on-site flow, and optimise for conversion rate and average order value.

How we helped

We began with a detailed UX audit, reviewing every aspect of the existing site to identify friction points and improvement opportunities.

To create a smoother, more intuitive experience, we introduced:

Mega Navigation: A new dropdown structure that showcases the full product catalogue at a glance.
Themed Collections: New ways to shop by inspiration, Nature, Flora, Mediterranean, helping users explore by mood or aesthetic.
Enhanced Filtering: Added options to filter by skill level and time to complete so customers can find the right kit for them.
Guiding Badges: Quick visual cues like “Beginner Friendly” or “4+ hours” added to product cards for at-a-glance context.
Redesigned iconography across the site for a cohesive, custom visual language.
Reworked the “What’s in the Kit” section on the homepage, turning a hidden bullet list into a bold, icon-led feature that clearly communicates value.
Added a “Pairs Well With” section on product pages to highlight complementary kits and show tiered discounts dynamically.
Rebuilt the Beginner’s Guide with a sticky sub-navigation, allowing visitors to jump between topics easily without scrolling endlessly.

The result is a cleaner, faster, and more inspiring shopping experience, one that reflects the brand’s creativity and supports conversion growth.

Before

After

The result

The new website launched in November 2025, just ahead of the busy Black Friday and Christmas period. While performance data is still being collected, the redesign has already transformed the browsing and shopping experience.

The improved navigation, filtering, and product guidance make it easier than ever for customers to find the right kit, while the refreshed visuals and iconography bring the new brand identity to life. Stitched Up Kits now has a site that not only looks beautiful but is built to convert, and scale with their growing international audience.

Reach out.
We're into it.

Want to innovate and scale? Sounds like our kind of conversation. Tell us your goals and we’ll see how we can help.

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