Frontier Pets | Recharge Subscription

Driving retention and reducing churn with a seamless subscription experience using Recharge.

Our services

AM & PM Management

Our Account and Project Managers ensure your projects are effectively planned, executed, and delivered with precision. Acting as your strategic advisors, they oversee every stage of the project lifecycle, keeping all stakeholders aligned, managing timelines, and proactively addressing challenges. Our team ensures that your projects stay on track, meet deadlines, and achieve desired outcomes, all while tailoring our practices to align with your specific needs, providing a seamless and stress-free experience from start to finish.

UX/UI Design

Our UX/UI Design service is focused on creating intuitive and engaging digital experiences that resonate with your users. We dive deep into user research, crafting interfaces that are not only aesthetically pleasing but also functionally robust. By balancing creativity with usability, we design layouts, navigation, and interactions that are easy to understand and a joy to use. Our design process is iterative and user-centric, ensuring that the final product is aligned with your brand's vision while meeting the needs of your target audience, ultimately enhancing user satisfaction and driving business success.

The client

Frontier Pets is an Australian brand dedicated to revolutionising pet nutrition by offering premium raw dog and cat food. Their products are made with ethically sourced, sustainable ingredients, reflecting their commitment to both animal welfare and environmental responsibility. By partnering with local farmers who prioritise free-range practices, Frontier Pets not only ensures the highest quality food for pets but also supports a better food production system. With a loyal customer base of pet owners who value health, sustainability, and convenience, Frontier Pets has established itself as a trusted name in the pet food industry. Their mission extends beyond just feeding pets—they aim to inspire better choices for the planet, one meal at a time.

The brief

Frontier Pets had an incredible subscription retention rate, with 92% of subscribers sticking around. However, nearly half of their one-time buyers didn’t return after their first purchase. To combat this, they wanted to increase subscription sign-ups and reduce churn. The challenge extended beyond customer behaviour—managing subscriptions was a logistical headache. Their existing system didn’t integrate well with their inventory, creating stock issues and limiting their ability to assist customers effectively. On top of that, customers found it frustrating to tweak their subscriptions, like adjusting delivery frequency or skipping orders. Frontier Pets needed a subscription model that worked seamlessly for both their team and their customers.

How we helped

1. Recharge Integration for Seamless Subscription Management
We migrated their subscriptions to Recharge, resolving operational challenges. The platform offered an intuitive customer portal that allowed subscribers to:

Adjust delivery schedules.
Skip or reschedule orders.
Easily update subscription details.

2. Custom Features for Enhanced Flexibility
Using the Recharge API, we developed:

Cart Conversion Tool: Customers can switch between one-time purchases and subscriptions directly in their cart.
Subscription Price Visibility: “From” prices with subscription discounts displayed on the collection page. This helped raise awareness of the subscription option before customers even reached the product page.

3. A Winning Subscription Strategy
By combining Recharge with custom enhancements, we delivered a subscription system that boosted sign-ups, streamlined management, and simplified life for both Frontier Pets and their customers.

The result

Frontier Pets experienced a 17% increase in subscription revenue, thanks to a streamlined system that made managing subscriptions simple and stress-free. The improved platform also enhanced stock management and empowered customer support to provide better assistance, resulting in happier, more satisfied customers. These changes not only boosted revenue but also reinforced Frontier Pets' reputation as a brand that prioritises both pets and their owners.

17% increase in Subscription Revenue

43% increase in AOV on subscription orders

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