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What is Marketing Efficiency Ratio (MER) & How Do You Calculate It

Discover how to analyse, optimise, and maximise your marketing efforts with the Marketing Efficiency Ratio (MER). Learn about its importance and the best practices to calculate and improve your ME...

You are not your user

”You are not your user" (1) has become one of the most common mantras in user experience, and rightly so. I can sense you thinking, "Tell me something new." Well, despite being constantly reminded...

How long before SEO starts working?

As many things to do with SEO the answer here would be - it depends. Vague, and not what anyone wants to hear. There are so many different factors at play

Diversity, Inclusion, and gender equality this International Women's Day

Diversity, Inclusion, and gender equality this International Women's Day. Find out more

Creating a Seamless Customer Experience Both Online and Offline

Instead of thinking about online and offline as two completely separate entities, the physical store should become an extension of the online experience. In fact, they work best when you leverage t...

Diversity and Inclusion Day with Delta Kay

Delta is well known and respected as an Arakwal elder in the Byron Shire. Her ancestors have lived in the area surrounding Byron for thousands of years, with Arakwal customs, knowledge, ceremonies ...

How to shift from a B2B business model to D2C ecommerce model

it’s likely you’re considering making the transition from B2B to D2C, a task that requires delicate handling, and can be an extremely daunting task for many businesses. Lucky for you, we’ve helped ...

Is your brand BFCM ready?

For most ecommerce brands, the period between Black Friday and Christmas is the busiest, attributing the majority of the year’s revenue, but it’s also the most competitive with more and more brands...

The lowdown on Apple’s latest iOS15 changes

When Apple announced it’s iOS14 updates earlier this year it was all anyone could talk about, with the world of digital advertising and tracking as we knew it, changing for good. Well, it seems App...

How to implement and amplify SMS marketing

SMS marketing has seen significant growth in the last couple of years, proving to be a very powerful engagement and revenue-driver. However, in saying this there are some factors to be aware of to ...